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Data Analysis: Inventory of 360 million Web3 user wallet usage status
Author: Superdao; Compiler: 火火@白话blockchain
In this report, you will find an overview of the Web3 market, focusing on user activities and behaviors.
It is divided into three key sections: Web3 Market Size, Leaders Benchmarks, and Key Roles and Behavioral Patterns, each of which offers a unique perspective and accurate analysis of the web3 landscape.
In this report, we indexed 300 million wallets on the Ethereum and Polygon networks, and obtained data on DAO voters from the Snapshot API. For more information on how we calculate the reported metrics, see the methodology section below the report.
TLDR:
Despite the crypto winter, the Web3 market remains active with 9.51 million wallets with at least one outgoing transaction, 5.65 million of which have spent money in the past 30 days.
Casual Web3 has an approximate market size of 10 million, backed by the number of "casual" Web3 users who have been active in the past 30 days, hold 1 token and NFT, and maintain a balance of $100.
The central part of the Web3 marketplace is 1 million, backed by the number of financially active users holding various tokens and NFT collectibles (10 unique assets) in the past 30 days with a balance of $1000. This user cluster contains Web3-native users, whales, and hyperactive users, represented in the Key Personas and Behavioral Patterns section.
Token adoption outpaces NFT adoption, with 8.91M wallets holding $100 balances and only 5.91M holding more than 5 NFTs.
1. Web3 market size
This section provides an overview of key Web3 metrics as of June 2023, focusing on token and stablecoin distribution, NFT holdings, wallet balances, and recent transactions between wallets on the Ethereum and Polygon chains.
Key indicators:
360 million wallets exist in the Ethereum and Polygon chains
32.6 million wallets moved at least 5 different coins at some point
-10.1 million wallets hold at least one of the top 5 stablecoins
-5.91 million wallets with 5 or more NFTs
-8.91 million wallets maintain a balance of $100+
9.51 million wallets with at least one outgoing transaction in the last 30 days
5.65 million wallets spent in the past 30 days
The figure below is the distribution of tokens among Web3 users (based on transfer history)
Wallet distribution by the number of unique ERC-20 tokens transferred. Note: Transfers on the Ethereum chain and transfers on the Polygon chain are considered two unique tokens. Includes outgoing and incoming transfers.
Key Takeaways:
69.9 million wallets stick to a single coin, which may indicate a user preference for:
Simplicity preference
Confidence in a particular token
Novice market participants
Users who use multiple wallets
32.6 million collectors own 5+ tokens, which may indicate:
-Diversified investment
Institutional investors or traders who manage different portfolios
Technology enthusiasts or early adopters to try various tokens
Participate in airdrops
-guess
The following figure shows the distribution of stablecoins among Web3 users (based on wallet holdings)
Wallet allocation by number of top 5 stablecoins held. Statistical stablecoins: DAI, USDT, USDC, BUSD, TUSD. Assets on the Ethereum chain and assets on the Polygon chain are considered two unique stablecoins (eg. USDC on the Ethereum chain and USDC on the Polygon chain are considered two unique stablecoins)
9.49 million single stablecoin holders can indicate:
-Trust specific stablecoins
-Limited awareness of other stablecoin options
64,800 hold a variety of stablecoins, indicating:
Spread risk to reduce risk
Take advantage of different features or advantages offered by various stablecoins
Interact with multiple platforms
The picture below is of Web3 users NFT Ownership
Wallet distribution according to the number of NFTs held. Note: ERC721 and ERC-1155 tokens are taken into consideration. Agency contracts are not included.
30 million have ≤5 NFT**, may include:**
Newcomers or casual participants trying out the NFT market
People who get NFTs as gifts or promotional items
420,000 hold 101–1000 NFTs, which may indicate:
Strong collector or investor base
Wide range of NFT hunter campaigns
early adopters
50000 holds 1001+ NFT**, which may represent:**
-Large collector
-giant whale
Note: There appears to be significant overlap between token collectors, stablecoin users, and NFT owners. Detailed intersection analysis may provide deeper insights into user behavior.
The picture below shows the distribution of wallet balance
Balance-based wallet distribution. Note: Balance calculations include assets held in ETH, USDT, USDC, and DAI on Ethereum, and assets held in USDT, USDC, and DAI on Polygon.
44.9 million wallets hold ≤ 1, probably:
wallet for free transactions
Funds have been transferred to a wallet elsewhere
Inactive or dormant accounts
59 million wallets holding $1-1000, which may include:
-dApp and DeFi users
Early adopters or technology enthusiasts
casual trader
-Users build their crypto assets
676000 wallets holding $1000+, may represent:
Institutional entities
large traders
-giant whale
The picture below shows the activities on the chain between Web3 users
Wallet allocation based on the number of transactions in the last 30 days
8.6 million users participated in 1-10 transactions, indicating the dominance of occasional or infrequent users. This group may include:
-Temporary participant in the Web3 space
55,000 users participated in 101+ transactions, representing activities including:
-Professional day traders
-Liquidity mining or liquidity mining in the DeFi space
We also found:
-7.8% is the retention rate in Web3 (calculated as the percentage of 90-120d age wallets with at least 1 outgoing transaction in the last 30d).
The picture below shows the consumption habits of Web3 users
Wallet distribution is based on money (in USD) spent by Web3 users. Note: Calculations include transactions in ETH, USDT, USDC, and DAI on Ethereum, and transactions in USDT, USDC, and DAI on Polygon. Gasoline fees are not included.
2.4M users spent ≤ $100 in the last month, possibly:
Users with low financial activity
Low income users or casual traders
holder
-Avoid cost to users
1.79 million users have spent $100–1000, possibly suggesting:
Intermediate trader or investor
Ordinary users use cryptocurrency for daily needs, small purchases or in-game transactions
366k users have spent $1000+, probably:
-corporate investor
-Liquidity Provider
Note: This analysis assumes that a single wallet is associated with a single user, which may not always be the case since a user can operate multiple wallets. Furthermore, the nature of the transaction was not specifically defined and required more detailed scrutiny.
2. Benchmarking industry leaders
In this section, we examine notable projects in the cryptocurrency space, focusing on their size, activity, and importance to industry shaping.
1) Top 50 Tokens by Market Cap:
(The list ranks the largest coins by market capitalization based on ratings from Etherscan and Polygonscan. The ranking below is based on the number of unique holders.)
USDT, 6 million holders, $38.2 billion market cap
USDC (PoS), 3.1 million holders, $26.9 billion market cap
WETH, 1.5 million holders, $40.8 billion market cap
DAI (PoS), 1.5 million holders, $4.5 billion market cap
SHIB (PoS), 1.3 million holders, $6.6 billion market cap
MATIC (Ethereum chain only), 655.5k holders, $11.9 billion market cap
LINK, 634,800 holders, $10.5 billion market cap
UNI (PoS), 394,800 holders, $4.3 billion market cap
AAVE (PoS), 389,500 holders, $803.2 million market cap
MANA, 371,200 holders, $723.4 million market cap
Hex, 329,200 holders, $4.2 billion market cap
CRO, 297,800 holders, $5.2 billion market cap
SAND, 270,800 holders, $1.2 billion market cap
WBTC, 225,100 holders, $4 billion market cap
BUSD, 173,200 holders, $4.4 billion market cap
Luhuancoin V2 (LRC), 148,600 holders, 287.5 million market cap
GRT, 142,700 holders, $1 billion market cap
stETH, 138,500 holders, $11.8 billion market cap
APE (PoS), 128,700 holders, $2.1 billion market cap
CHZ, 115,400 holders, $582.4 million market cap
CRV (PoS), 114,900 holders, $1.2 billion market cap
USDP, 106,500 holders, $1 billion market cap
FTM, 102,200 holders, $546.2 million market cap
SNX (PoS), 98,000 holders, $560 million market cap
1 inch, 96,300 holders, $386.1 million market cap
MKR, 93,100 holders, $625.7 million market cap
cETH, 70,000 holders, $524.2 million market cap
IMX, 53,600 holders, $1.2 billion market cap
HT, 52,500 holders, market cap $1.3 billion
LDO (PoS), 51,200 holders, $1.6 billion market cap
OKB, 59,000 holders, $11.9 billion market cap
TUSD, 59,000 holders, $728.6 million market cap
NEXO, 51,000 holders, $593.3 million market cap
FRAX, 49,300 holders, $1 billion market cap
RNDR, 45,200 holders, $938.8 million market cap
PAXG, 31,200 holders, $495.8 million market cap
THETA (PoS), 28,200 holders, $5.3 billion market cap
BIT, 26,800 holders, $4 billion market cap
WOO, 24,300 holders, $495.1 million market cap
FXS, 19,100 holders, $466.3 million market cap
GNO, 17,300 holders, $1 billion market cap
INJ, 15,000 holders, $559 million market cap
rETH, 14,400 holders, $783.6 million market cap
MASK, 14,400 holders, $336 million market cap
RPL, 9,400 holders, $757.6 million market cap
PEPE, 149,000 holders, $579.7 million market cap
GUSD, 09,000 holders, $567.8 million market cap
KCS, 06,100 holders, market cap $1.1 billion
LEO, 2,500 holders, $2.3 billion market cap
frxETH, 0.11 million holders, market cap $376.5 million
Taken together, it can be seen that stablecoins: USDT, USDC, and DAI top the list, indicating that they are preferred due to their stability.
Utility Tokens: BNB, LINK, MATIC, and UNI etc. represent a broad range of utility tokens on the list. Potential reasons for the high adoption rate are their key role in the blockchain ecosystem, supporting decentralized trading platforms, oracle services, and transaction fees.
Meme Token: Through the combination of SHIB and PEPE, it is clear that online trends and communities can generate real world value in the crypto market.
Low number of holders but high market cap: Tokens like LEO and OKB, despite having few holders, have high market caps, suggesting a concentration of wealth and possibly less decentralization.
2) Largest NFT Collectors
Collections with Largest User Base (Collections in this section are ranked by largest, wealthiest, and most active user base.)
Anicube Origin NFT Collection, 1.3 million holders, 2100 with $100 balance, 5700 transactions in last 30 days
Anicube Origin Collection (ANICUBE), 1.3 million holders, 1600 people with a $100 balance, 3800 transactions in the last 30 days
-N/A, 1.2M holders, 78.1K holders with $100 balance, 222.5K transactions in last 30 days
-CryptoTab JackBot, 891,500 holders, 568,700 holding $100 balance, 261,700 transactions in last 30 days
-SMART DIVING GAME, 775,400 holders, 247,700 holding $100 balance, 184,100 transactions in last 30 days
-Galxe OAT, 719,100 holders, 57,000 holding $100 balance, 210,600 transactions in last 30 days, on-chain achievements
-ENS, 698.1k holders, 253.5k with $100 balance, 242.1k transacted in last 30 days, name service
-Lemon Nation, 581k holders, 3 with $100 balance, 1 traded in the last 30 days
-YBNFT, 533,700 holders, 364,400 holding $100 balance, 119,300 transactions in last 30 days
-Series 0 Claw Collectible Patch, 379,300 holders, 329 people with $100 balance, 478 transactions in last 30 days, game
3) Has the set of richest users
-CryptoTab JackBot, 891,500 holders, 568,700 holding $100 balance, 261,700 transactions in last 30 days
-ENS, 698.1k holders, 253.5k with $100 balance, 242.1k transacted in last 30 days, name service
-N/A, 1.2 million holders, 78,100 with $100 balance, 222,500 transactions in last 30 days
-Galxe OAT, 719,100 holders, 57,000 holding $100 balance, 210,600 transactions in last 30 days, on-chain achievements
-SMART DIVING GAME, 775,400 holders, 247,700 holding $100 balance, 184,100 transactions in last 30 days
-Mainnet Alpha, 124,100 holders, 71,000 holding $100 balance, 124,000 transactions in last 30 days, giveaway
-Verifiable Credentials, 371,300 holders 18,200 with $100 balance, 112,000 transactions in the past 30 days, on-chain achievements
Key Observations:
DeFi Prevalence: **Many of the top aggregates in terms of user size, wealth, and activity are related to DeFi, reflecting its popularity and usage.
**"Healthy" set: **CryptoTab JackBot and ENS are consistent across all categories, with large user bases, large numbers of wealthy users, and high levels of activity, indicating a healthy and active community, or/and in the eyes of users practicality and value.
FAST GROWING NFT**: **Since launching in May 2023, the Orbiter Trainee Pilot NFT and Mainnet Alpha have both added over 100,000 users in the last 30 days. However, not many of these users hold $100 balances, suggesting that these NFTs may still be growing or targeting the less affluent.
Scale ≠ Wealth or Activity: While Anicube Origin collections have the largest user base, they do not appear in the top collections for wealth or activity, suggesting that many users may be passive or hold small balances.
Be wary of collections labeled "scam": Collections labeled "scam" have a large number of holders and trading volume, but a relatively small percentage of users with balances over $100. This could indicate that a large number of users with small balances may have been victims of the scam.
Some collections have large user bases but low activity: Lemon Nation, for example, has 581,000 holders, but only 3 have a $100 balance, and only 1 has made a transaction in the past 30 days. This could indicate that the collection is "dead", an inactive user base, or a lack of engagement.
Uniswap has 5.9 million unique wallets and 110k wallets interacting with its smart contracts in the last 30 days
1inch 1.7 million unique wallets, 196.2k wallets have interacted with its smart contracts in the past 30 days
OpenSea 1.4 million unique wallets, 175.6k wallets have interacted with its smart contracts in the last 30 days
Blur 255k unique wallets, 39.8k wallets interacted with its smart contracts in the past 30 days
Key findings:
**The ratio of interactive wallets to unique wallets varies by platform: **Although Uniswap has the most unique wallets, it has a lower smart contract interaction rate than OpenSea, 1inch, and especially Blur.
NFT **Market Engagement: Both Blur and OpenSea have shown strong user engagement, indicating a healthy interest in NFT trading.
DEX Engagement: 1inch shows a higher engagement rate compared to Uniswap, which shows that user preferences differ between these DEXs.
3. Key roles and behavior patterns
In this section, we examine key players in the Web3 space, elucidating their characteristics, wallet balances, NFT holdings, and transaction activity.
1. Robot
Wallets with fast transaction speed, large balance fluctuations, and strong balance capabilities increase in a short period of time. Bots account for 5.29k wallets holding a massive total balance of $204 million in total.
Tip: In your promotion strategy, differentiate real user wallets from non-human wallets like bots or algorithms. This is critical because non-human wallets powered by automation can distort your engagement metrics and understanding of real user behavior.
2.Idles
Wallets that were active at least once some time ago, but have been dormant for the past 12 months. Idles contains 169 million wallets with a total balance of $32.7 billion.
Tip: Use re-engagement campaigns with targeted notifications or emails. Showcase recent updates and offer rewards for returning. Use retargeting ads to emphasize the value of an item.
3.The Casuals
Middle age wallets (6 months or older), holding less than 100 NFTs and maintaining balances below $1,000.
The Casuals game contains 46.9 million wallets with a total balance of $565 million. On average, everyone has $12 in their wallet, owns 3 NFTs, and has made a transaction in the last 30 days.
Only 4.6% made at least one trade in the last month.
Tip: Use success stories and community perks to attract casuals. Implement incentives for frequent transactions and partner with their favorite platforms to stimulate activity.
4. Novice
Relatively new wallets created within the past 6 months, containing less than 100 NFTs with a balance of less than $1,000.
Novice accounts have 17.6 million wallets with a total balance of $180.1 million.
On average, each person holds $10 in their wallet, owns 1 NFT, and has made a transaction within the past 30 days.
20% of them made at least one transaction in the last month.
Tip: Target this group with beginner-friendly educational content that focuses on blockchain and NFT fundamentals, the value and utility of the product, and a step-by-step guide on how to get involved. Provide incentives such as rewards or bonus features for first trades to encourage participation.
5. Enthusiast
An established wallet (6 months or older) holding a large amount of 100 NFTs with a balance below $1,000.
Hobbyists have 719,000 wallets with a total balance of $56 million.
Everyone holds an average of $78 in their wallets, owns an impressive 713 NFTs on average, and has made 13 transactions in the last 30 days.
42% of them made at least one transaction in the last month.
Tip: Enthusiasts invest moderately, but value the experience and community of NFT. Platforms that offer collector-focused services and community engagement can appeal to them.
6. Natives
An established wallet (6 months or more) with a balance between $1,000 and $10,000.
Natives has 942,000 wallets with a total balance of $3 billion.
Each holds an average of $3,200 in their wallets, owns an average of 59 NFTs, and has made 3 transactions in the past 30 days.
14.7% of them made at least one transaction in the last month.
Tip: To attract locals, prioritize in-depth and professional content and great service. Remember, they seek to optimize and extract maximum value from existing assets.
7. Giant Whale
Balances over $10,000 and not marked as FE wallets. The giant whale has 118,000 wallets with a total balance of $257.5 billion.
The average person has $2.2 million in their wallet, owns 1,300 NFTs, and has made 76 transactions in the past 30 days.
19.4% of these whales made at least one transaction in the last month, which means 80.6% of whales are passive transactions, with a total balance of $210 billion.
Tip: For whales, prioritize exclusive opportunities and personalized service to spur further investment. Engage them in quality projects and use their community influence to increase the visibility and growth of the platform.
8. Hyperactive person
Wallets with at least 101 transactions in the last month.
55,100 wallets with a total balance of $11 billion
On average, each person held $185,000, owned 1,900 NFTs, and made 981 transactions in the past 30 days.
TIP: Attract Hyperactive Wallets by offering advanced digital asset management tools, exclusive access to NFT drops and digital asset IPOs, tailored financial strategies, personalized support, and advanced trading features for their active trading needs.
4. Conclusion
The purpose of this report is to provide an accurate picture of the current state of the cryptocurrency landscape, backed by real data. Remember, effective marketplace navigation in Web3 stems from the DYOR (Do Your Own Research) principle. The insights in this report can be best utilized when complemented with your own market understanding.