Tesla’s European Sales Slump for Eighth Straight Month as BYD Takes the Lead

Tesla is facing its longest sales decline in Europe in recent years. For eight consecutive months, registrations have been falling, and August brought no relief. While competitors are gaining ground, Tesla is losing momentum — especially to Chinese giant BYD.

Hard Numbers: Europe Turns Away from Tesla 📉 August data shows the decline is no short-term dip but a lasting trend: France: Tesla registrations down 47.3%, while the overall market grew 2.2%Sweden: Tesla plunged 84%, while other brands rose 6%Denmark: Down 42%Netherlands: Down 50%Italy: A smaller but still negative result: -4.4% The only bright spots were Portugal (+28.7%) and Spain, where government subsidies of up to €7,000 drove a year-over-year increase of 161%. But even there, BYD outsold Tesla, with over 400% growth.

BYD Overtakes Tesla in Spain Year-to-date 2025 figures show the widening gap: BYD: 14,181 vehicles (+675%)Tesla: 9,303 vehicles (+11.6%) Aggressive strategies from Chinese manufacturers are paying off.

Problems: Aging Lineup and Musk’s Polarizing Influence Analysts note that Tesla hasn’t released a new mass-market model in Europe since the Model Y in 2020. And the Model Y, once the continent’s best-seller, is now in free fall. Sales down 46.5% in DenmarkDown a staggering 87% in Sweden Ginny Buckley of Electrifying.com adds that Musk’s personal influence is hurting the brand: “More than half of people we surveyed said Elon is the reason they won’t buy a Tesla.”

UK: Record Sell-Off of Used Teslas In Britain, used Tesla sales in July surged 270% — but at much lower prices. The average Model Y now costs 41% less than just two years ago.

Bottom Line: Tesla Is Losing Europe ⚡ Elon Musk insists there’s “no issue with Tesla’s European volumes,” but the numbers tell a different story. Tesla’s market share in Western Europe has dropped from 2.5% in 2024 to 1.7% in 2025. Eight straight months of decline is no coincidence — it’s a trend. Europe is opening the door to cheaper EVs, government subsidies, and new models. And BYD is proving that those who stand still risk losing entire regions.

#Tesla , #ElonMusk , #BYD , #stockmarket , #worldnews

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