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The Pokémon card market's transformation into encryption may become a new breakthrough point for RWA projects.
[Chain News] On September 4, news emerged that an analyst pointed out that the Pokémon card market is undergoing a transformation into encryption. Currently, most RWA projects in the crypto space primarily serve the TradFi market, such as government bonds, real estate, gold, and stocks. However, these markets already have established digital trading systems, so the shift to encryption only brings efficiency improvements and does not fundamentally change their operational models.
In contrast, the Pokémon card market has reached a scale of billions of dollars, but it is still dominated by offline transactions, which have low efficiency in the trading process. A certain social auction application generated $3 billion in sales last year through Pokémon card trading, but the market still lacks formalized investment tools, such as ETFs or funds.
This week, a tokenized Pokémon card trading platform has garnered significant attention. Users can quickly buy and sell digital cards or deposit physical cards into the platform to generate NFTs for trading, with its token increasing by 10 times in a week, and an estimated annual revenue of 38 million dollars. Additionally, the "Gacha machine" had a revenue of 16.6 million dollars last week, and due to high demand, the team is facing restocking pressure.
The analyst believes that the encryption innovation in the Pokémon card market may become a mainstream breakthrough, similar to the impact of a certain platform on prediction markets, creating global demand for new services.