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Alibaba Group seems to be launching a comprehensive strategic counterattack, targeting Meituan's core business. Following the introduction of "Taobao Flash Sale" to challenge Meituan's delivery services, Alibaba's Gaode Map has also launched the "Gaode Street Ranking" feature, which is seen as a direct challenge to Meituan's Dianping.
Industry analysis indicates that Meituan's ability to win in past competitions largely relies on the powerful traffic entry provided by Dianping. Dianping continuously delivers orders to Meituan, giving it an advantage in competition against rivals like Ele.me. However, with the launch of the "Gaode Street Ranking," this advantage may face severe challenges.
Some observers believe that the essence of this competition is not the apparent rivalry between JD and Meituan, but rather Alibaba's series of strategic deployments against Meituan. This may stem from Meituan's attempt to expand its business scope, which has encroached upon Alibaba's core areas, prompting a strong response from the latter.
This series of measures reflects the increasingly fierce competition among Chinese internet giants, as major platforms continuously seek new growth points while actively defending their core businesses. In the future, we may see more similar strategic layouts and innovative initiatives, which will undoubtedly provide consumers with more choices and also promote the progress and development of the entire industry.