90% of households have cut back on other consumption expenses, in other words, the budget itself is the real ceiling that constrains the total consumption scale. Even under the drive of such large-scale procurement plans, retail sales growth still cannot outpace GDP growth. What does this reflect? In fact, consumers are making choices — within a limited budget, they can only shift spending from one place to another. As a result, the overall pie is still moving, but the growth rate has clearly fallen behind.