Introduction to the New Era Gambler: The Rise of the PVP Generation, How to Understand, Adapt, and Embrace the Challenges?

Well-known Twitter KOL encryption Wei Duo talks about a common phenomenon in the Chinese youth community, discussing the philosophy of a new era of 'life game'. He talks about the survival skills in the era of PVP (player versus player) starting from the employment difficulties faced by young people, and this phenomenon is also reflected in the crypto world market environment. (Note: Wei Duo is a Buddhist guardian deity)

Global Education and Employment Dilemma: From University Admission to Youth Unemployment

encryptionAt the beginning, Weiduo first described the situation of youth education and unemployment. He cited an example that the enrollment rate of freshmen at the University of Australia in 2024 decreased by 9%, and has accumulated a 15% decline since 2016. At the same time, China stopped releasing youth unemployment data in 2023, while the number of university graduates reached a historical high. This contrast highlights the dual dilemma of the global education and employment market: the declining attractiveness of higher education and the sudden increase in employment pressure on graduates. Taking the landscape design major at the University of Sydney ten years ago as an example, graduates could only compete for a small number of positions in 25 local companies, or be forced to change careers to make a living. Today, the restrictions on career choices have been further magnified.

The Birth of the PVP Generation: Life Environment of Zero-sum Game

He argues that the post-2005 generation (usually referred to as the Z generation or PVP generation) has never experienced any demographic dividend. Before they came of age, China's rise and the internet wave had already come to an end, and local competition had reached an unprecedented level. For this generation, nonzero-sum games seem like a distant historical relic, just as unfamiliar as the significance of pagers in the era of smartphones.

In the PVP (Player vs. Player) mindset, life is seen as a direct competition: only by transferring money from others' pockets to one's own can one break through one's living environment. The rise of the crypto world, live streaming, Tiktok, and other industries is a portrayal of this generation seeking breakthroughs.

Traditional economy and PVP looting share the same nature: zero-sum is the mainstream of history

Wei Tuo believes that although the Zero-sum Game culture in the crypto world is often criticized as predatory economics, the competition in traditional economics is equally fierce, even more so. The existence of Compliance framework may make it seem stable, but in essence, the Slippage is greater and the cost is higher. This competitive environment is not a new phenomenon, but a direct continuation of wars that far exceed periods of peace in human history.

Zero-sum or even negative-sum games have been the mainstream throughout history, and the PVP generation has become the best fit for this logic. They are destroying the universal framework established by the previous generation, and their behavior is becoming increasingly extreme.

The core characteristics and cultural impact of PVP generation

Naturally adapt to the Crypto culture

Vidow believes that the PVP generation has no moral judgment or aversion to the Zero-sum Game, which makes ecosystems such as Cryptocurrency and Decentralized Finance almost a natural destination for them. Rapid profit and loss feedback and clear competitive mechanisms are the core elements favored by this generation.

Pursuit of speed and real-time feedback

PVP generations have no patience for latency feedback design, and all models that can speed up 'taking money from other people's pockets into their own' will be favored. This logic is reflected in the behavior of Tiktok users: they need extreme ideas, quick results, and strong visual stimulation.

Focus on bizarre and provocative content

Traditional narrative and rational analysis are increasingly losing their appeal to this generation. Only extreme forms and content can attract their follow. For example, Pump-style live broadcasts, although criticized by many non-PVP generations as 'vulgar', are highly sought after by young users for their curiosity and excitement.

(Pump.fun abnormal live content has become a trend, the US government may vigorously deal with platforms under Section 230)

What is the significance of the rise of the PVP generation for future society?

Wei Tuo said that the rise of the PVP generation undoubtedly brings unprecedented impact on traditional universal values. From bell-bottoms in the 1980s being seen as a crime to today's Pump live streaming becoming a trend, the generational change always destroys old rules and shapes new culture. However, for the older generation, this is not just a cultural change, but a subversion of values.

The Future of Encryption: Strategic Responses in 2025

encryption explains that in the face of the rise of the PVP generation, traditional product design and marketing strategies need comprehensive transformation. The following strategies are particularly important:

1. Accurate Audience Selection

Existing users (born before 00): They are accustomed to long cycles, complex logic, and large capital transactions, so they are suitable for Decentralized Finance or products packaged in a new narrative.

PVP generation users: need to focus on short-term, high-speed feedback product experience.

2. Design Strategy: Integration of Ponzi and Gambling

High-dimensional design: Drawing on the theory of three discs, profits are continuously circulated through high-speed splitting of targets. For example, the essence of Pump Fun is a high-speed mutual splitting disc, which is repeatedly turned over between dealers and retail investors, ultimately relying on transaction fees and user losses to drive the rise.

To C Design: The product process must be extremely short, and the profit and loss results are quickly apparent, emphasizing exaggerated sensory stimulation, completely abandoning complex return narratives.

(AllianceDAO founder talks about the future of Web3: incubating Pump.fun breaks new records, AI encryption sets off a trend)

3. Execution strategy: flash and spectacle

Making the first impression: The product needs to capture users' follow within 30 minutes and generate traffic and follow through methods such as launching coins and meme propagation.

Simplify user process: hide complex mechanisms, highlight the simple 'quick in, quick out' experience, and stimulate user participation in a spectacular form.

Embrace the new era of the PVP generation

In the end, encryption Wei Duo believes that the era will eventually be replaced. He said that the old generation's sickle will eventually be eliminated by the market, but before being replaced, perhaps they have already completed the transmission of the 'technique of controlling the people' to the younger generation. The decriminalization of Zero-sum Game, the deconstruction of universal values, is creating an equal competitive arena for the PVP generation. In this new order, everyone can PVP, outsmart others, and to some extent promote a new progress in human society.

This article, Overview of the New Era Gamblers: The Rise of PVP Generation, How to Understand, Adapt and Embrace Challenges? First appeared in Chain News ABMedia.