ZachXBT exposes: Hundreds of cryptocurrency influencers are paid to promote coins without disclosing advertisements, further undermining market integrity.

Well-known Blockchain investigator ZachXBT has once again ignited public opinion in the Crypto Assets circle, claiming to have evidence that over 100 cryptocurrency influencers accepted paid promotions for Tokens without labeling them as advertisements in their social media posts. This revelation has raised serious doubts about the transparency and integrity of crypto investment.

Details Revealed: List of Over 200 Influencers Exposed

On Monday, ZachXBT publicly shared a spreadsheet on X (formerly Twitter) listing the promotional offers, Solana wallet addresses, and on-chain payment proof links of over 200 crypto influencers.

His investigation showed that about 160 people actually accepted the promotional trades, but fewer than 5 clearly labeled it as a paid advertisement in the post.

These promotional quotes range from hundreds of dollars to five figures, mainly targeting new Token projects with low trading volumes and weak liquidity.

Legal and Investment Risks of Undisclosed Advertisements

In the United States, the Federal Trade Commission (FTC) requires social media influencers to clearly disclose their material relationships with brands or projects, otherwise they may face regulatory scrutiny.

Undisclosed paid promotions can mislead investors into believing that the content is independent analysis, leading them to incur significant losses after a brief price surge.

ZachXBT pointed out that this type of "coordinated child-rearing marketing" is not uncommon in the Crypto Assets market, especially in illiquid Tokens, where retail investors often become the last buyers.

The problem of scams and fake accounts is becoming increasingly serious

ZachXBT also reminds that not all the celebrities on the list are personally involved in the promotion; some are scam teams acting under the guise of stars and KOLs.

According to FBI data, in 2024 alone, Americans lost as much as $9.3 billion due to such scams.

The crime report from Nefture Security indicates that platforms like Telegram play a key role in facilitating such scams. The report also points out that between 2022 and 2024, the biggest source of losses in the encryption world is not hacking attacks, but fraudulent activities.

Law Enforcement Challenges and Upgraded Fraud Techniques

Law enforcement agencies have issued multiple warnings, but the methods of fraud teams continue to escalate. For example, whenever the authorities issue warnings about cybercrime, someone impersonates government or exchange employees, proactively contacting victims and claiming to "help protect funds," while actually guiding them to transfer assets into fraudulent wallets.

This type of social engineering attack targeting investors' fear psychology makes prevention even more difficult.

Conclusion

ZachXBT's latest revelations once again highlight the significant gaps in marketing transparency and investor protection in the Crypto Assets market. From undisclosed paid promotions to impersonation scams, these issues not only undermine market trust but also increase the likelihood of regulatory intervention. Investors should remain highly vigilant and verify the sources of information when facing "coin circle hot recommendations" on social media.