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On December 2, 2025, the traditional asset management industry was rocked by a major event.
Vanguard Group, which manages $11 trillion—yes, the asset management giant whose scale surpasses Japan’s annual GDP—suddenly announced that it would fully open spot Bitcoin ETF trading. Now, over 50 million clients on their platform can directly buy crypto funds.
Keep in mind, Vanguard has always been one of the most conservative players in traditional finance. This shift came as a bit of a surprise, but when you think about it, it’s not that unexpected. Market demand is there, and no matter how stubborn you are, you have to follow the trend.
The most interesting thing about this is: as the world’s largest asset managers embrace digital assets, the information gap between retail and institutional investors is being eliminated. In the past, if ordinary people wanted exposure to Bitcoin, they either had to go through the hassle of opening an account on a crypto exchange, or just watch from the sidelines. Now, they can invest with a single click on a familiar investment platform.
With the lower entry barrier, the flow of funds will naturally change. In the coming months, what scale and at what pace will traditional finance money flow into the crypto market? That’s the real thing to watch.