Visa launches its global stablecoin advisory practice and accelerates its integration into the payment system

Source: CritpoTendencia Original Title: Visa Launches Its Global Stablecoins Advisory Practice and Accelerates Payment System Integration Original Link: Visa has taken a decisive step in the evolution of stablecoins within the traditional financial system. The company announced the launch of Stablecoins Advisory Practice, a new value-added service line within Visa Consulting & Analytics (VCA), aimed at guiding banks, fintechs, merchants, and companies in the strategic adoption of stablecoin-based infrastructure.

The announcement comes at a key moment: the stablecoin market already exceeds $250 billion in capitalization, while Visa-related settlement volume tied to these assets reached an annualized rate of $3.5 billion as of November 30. Far from being an experiment, Visa is building a formal, consultative, and scalable offering around this technology.

From experimentation to strategy

The new advisory practice is not aimed at a native crypto audience but at traditional players seeking to understand how stablecoins can be integrated into existing business models. According to Visa, the goal is to provide actionable recommendations on market fit, strategic design, and implementation, in a context where infrastructure and regulatory frameworks are beginning to mature.

Matt Freeman, senior vice president of Navy Federal Credit Union, summarized the approach: stablecoins can improve speed and costs in payments but should be evaluated as part of a broader financial strategy, not as an isolated solution.

What Stablecoins Advisory Practice includes

Supported by VCA’s global network of thousands of consultants, data scientists, and product experts, the new practice offers a set of services designed to support institutional adoption:

• Training programs and trend analysis, including a new stablecoins course at Visa University.
• Strategy development and market entry planning.
• Use case sizing and go-to-market design.
• Technological enablement for stablecoin integration.

For banks like Pathward and VyStar, which participated in initial projects, the value lay in combining scale, crypto knowledge, and specialized advisory, something uncommon in traditional consulting.

A clear signal to the financial system

Carl Rutstein, global head of Visa Consulting & Analytics, was direct: having a comprehensive stablecoins strategy is no longer optional in today’s digital environment. Clients turn to Visa not only for its payment network but for its ability to navigate structural changes inside and outside the sector.

The implicit message is powerful: stablecoins are no longer a peripheral innovation but part of the strategic arsenal of major payment players.

A path Visa has already been on

This move doesn’t come out of nowhere. In 2023, Visa was one of the first global payment networks to test settlements with stablecoins using USDC. Today, the company already has over 130 card issuance programs linked to stablecoins in more than 40 countries.

Additionally, the latest Visa Direct pilots will allow qualified companies to pre-finance cross-border payments with stablecoins and make direct disbursements to stablecoin wallets, reinforcing its role as a bridge between blockchain and traditional payments.

The phase shift

With the launch of Stablecoins Advisory Practice, Visa makes it clear that the debate is no longer whether stablecoins fit into the financial system but how and at what speed they are integrated. Institutional adoption enters a new phase: structured, advised, and aligned with global standards.

For the ecosystem, the message is unequivocal. When Visa turns stablecoins into a formal business practice, the boundary between traditional finance and crypto ceases to be theoretical and begins to be operational.