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It's wild how some projects nail the technical groundwork but then completely botch the execution on the communication side. You'd think once they've built something solid, they'd at least manage to talk about it without torching the price action. But nope—weak narratives, poor messaging timing, vague updates. The market punishes these slip-ups hard. Building the fundamentals is only half the battle; if the team can't articulate the value proposition clearly, the market sentiment tanks regardless. That's what makes this space so brutal—it's not just about the tech anymore.
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Honestly, marketing is even harder than development; a group of technical people and management just don’t understand storytelling.
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That’s why I always look at a project’s PR ability first, technical skills only account for 30%.
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At the end of the day, it’s a human problem; no matter how brilliant the code, someone has to be able to promote it.
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Building good stuff can backfire because of words, which is quite ironic.
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Price directly reflects the market’s understanding of the narrative; technical documentation is useless.
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I just can’t understand why some project founders still don’t know how to hold a proper press conference.
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The communication gap is bleeding money; too many projects die because of this.
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Yeah, in this circle, those who can do PR win; technically skilled but poor at talking are just casualties.
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Refining narrative skills is as important as coding; many founders haven’t realized this.