The KOL track in 2026 is no longer suitable for newcomers and will inevitably undergo a brutal evolution.

What truly disappears are not KOLs, but accounts that simply repost information. Repeating announcements, stitching hot topics, emotional shouting—under the upgrade of AI and platform mechanisms, their marginal value is rapidly approaching zero. Users no longer lack information; what they lack is judgment.

Platforms no longer pay for follower counts but price trust and influence. Whether a single statement can lead to real action, whether taking a stand involves risk, and whether long-term support rather than just appearing in a bull market are all quantified, recorded, and amplified.

Future influence will be more decentralized. The number of top-tier V users will decrease, while small, strong vertical nodes will increase. Decentralized narratives will ultimately counteract the influence structure of centralized power.

At the same time, the role of KOLs is changing. Content is just the entry point; those who can truly sustain their presence are ecosystem co-creators, advisory nodes, governance participants, and distribution partners. Only those who can enter the system will not be eliminated by it.

Those who can stay and continue to develop are long-term players with judgment, stance, and deep ties to project teams.

So 2026 may not be a cold winter for KOLs, but rather the beginning of professionalization. Keep going, brothers.

#2026 #KOL #BTC