When the market runs hot and everyone chases higher yields, playing it safe becomes a liability. Winners in such cycles are those willing to take calculated bets. Look at real estate deals—companies that aggressively acquire land banks for future expansion tend to outperform cautious competitors. Or take financial institutions: those banks lending heavily against property collateral found they could scale faster because real estate seemed like a one-way bet. The harsh reality? In boom periods, conservative positioning can leave you behind. The market doesn't reward caution when liquidity flows freely and risk appetite dominates. Whether it's capital allocation, leverage strategies, or portfolio construction, sitting on the sidelines often costs more than the downside you're trying to avoid.