2026-01-05 04:36:59

BNPL - Buy Now Pay Later sector experienced exponential growth during Covid back in 2020 as a result of many factors:

1) more younger consumers are avoiding credit cards,
2), merchants were trying to optimize conversion at checkout, and
3) e-commerce and direct to consumer surged due to covid lockdown policies.

Many people thought it was just a hype, but since 2022 it soon became popular in many sectors like travel and services.

Fast forward to today, in the last Cyber Monday last week, BNPL processed about 7.2% of online sales ($1.03 billion / $14.25 billion). This is also an interesting space many FinTech and Ecom players will enter and compete in this year.

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