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Recently, a major overhaul of the creator incentive system at a leading exchange's platform has taken place, with the reform力度 being unprecedented in history. The core logic of the new rules is very clear: shifting away from the old approach of focusing on follower count and account weight, and instead prioritizing content quality and genuine interaction.
What does this mean? Simply put, the previously dominant Matthew effect has been broken. The monopoly of big V accounts over traffic and the neglect of newcomers have improved. Now, even if you are a new user, as long as you produce truly valuable analyses each time—such as technical details of stablecoin payment protocols, mechanism design behind zero-fee transfers, or implementation paths of cross-chain bridging solutions—these in-depth contents that perform well in interaction metrics (likes, comments, shares) have a chance to appear on the weekly or monthly leaderboards and receive FDUSD or BNB rewards distributed by the platform.
I know creators who have been consistently producing technical breakdown articles on certain payment ecosystem projects, and recently their points have increased significantly. These articles often include specific application scenario analyses—such as how zero-fee USDT transfers are achieved, how the Paymaster mechanism reduces user costs, or why Bitcoin bridging is important. The content is usually around 500 words, accompanied by relevant images and tags. The new algorithm has significantly improved the recommendation of such "informative and well-structured" posts.
So, the gameplay now is very different: it’s no longer about account seniority, but whether you can continuously provide truly insightful analyses. Especially in the payment sector, as stablecoin infrastructure evolves, the market’s demand for professional opinions is growing. If you can regularly produce such content, the exposure mechanism under the new rules will give you genuine feedback.