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In the past month, the number of new Ethereum users has been skyrocketing. According to on-chain data from Santiment, the average weekly new wallets reach 327,000, with a single-day peak of 393,000. The total number of non-zero wallets also hit a new high—172.9 million. This figure better illustrates the situation than just looking at price fluctuations; behind it, a wave of new retail investors is accelerating their entry.
Where does this wave come from? It’s not surprising. After the surge in Bitcoin spot ETFs, many traditional investors started to get involved in crypto assets, naturally turning their attention to Ethereum. Currently, there are nine Ethereum spot ETFs, which have absorbed over $6.7 billion in capital inflows, serving as proof. Additionally, the NFT market has recently become active again, with noticeable gains in indices. Another detail not to be overlooked is that, under the Fed’s rate cut expectations, stablecoin lending yields in DeFi have returned to the 3.7%-3.9% range, with some scenarios even surpassing 5%. This far exceeds the returns of traditional money market funds, making it highly attractive to investors. Plus, Ethereum’s technological upgrades have lowered interaction costs, reducing the barrier for new users to enter.
Interestingly, this new wave of users is much more rational compared to retail investors during the 2017 ICO boom and the 2021 DeFi craze. They tend to prefer legitimate platforms like Coinbase, with stronger risk awareness. On-chain data shows that the average balance of new wallets is not high, mostly testing the waters with small amounts. But human nature doesn’t change—once the profit effect spreads, FOMO will still pull more people in.