The crypto social ecosystem enters a new turning point. Kaito announces the cessation of Yaps and the incentive leaderboard, marking the end of the era of broad-based tweet incentives and a complete rewrite of the game rules for SocialFi 1.0.

The new phase is called Kaito Studio, with a straightforward core logic: shifting from the previous "casting a wide net" approach to precise matching within specific vertical domains. Brands will no longer pay for ineffective noise but will directly connect with creators who have genuine influence in targeted fields. What does this shift mean for ecosystem participants?

For creators, quantity is no longer king. Deep domain knowledge, professional market insights, and authentic user engagement are now the new chips. A quality-first mechanism allows those who produce serious content to gain more genuine paid opportunities, while also squeezing out accounts that rely on botting or trend-following to grow.

For $KAITO holders, the pressure of siphoning off tokens significantly decreases. The ecosystem shifts from a money-burning model to self-sustaining operations, reducing token outflows. The scarce vertical influence will be revalued by the market. This evolution from "incentives for participation" to "value for rewards" makes the core value support of $KAITO more solid.

The second half of SocialFi has already arrived.