Aave core members discuss DAO-centricity: reclaiming brand management rights

Aave core member Mr. Mark Zeller recently made an important point about the true operating engine of the protocol. According to his assertion, it is not an independent private company that has driven Aave, but rather Aave DAO itself. He indicates that over the past three years, this DAO-centered governance system has demonstrated significant value to the protocol.

The True Driving Force of Protocol Governance is DAO

The responsibilities handled by Aave’s core members are diverse. Risk management, technical upgrades, ecosystem expansion, and other fundamental tasks of the protocol have all been executed by service providers under the DAO. These efforts have supported the overall profitability and reliability of the protocol. Mr. Zeller emphasizes that this DAO-centered governance system is the foundation of Aave’s growth.

The Impact of Brand Asset Management on Governance

The issue lies in the fact that strategic brand assets such as domain names and trademarks are still unilaterally managed by private companies. If this situation continues, not only will the DAO’s governance rights be significantly diminished, but the transparency and fairness of decision-making across the entire ecosystem could also be compromised. Furthermore, concerns have been raised that this could negatively affect talent acquisition and community trust-building.

Protecting the Long-term Development Foundation of the Ecosystem

Aave’s core members warn that if the current situation is left unaddressed, the long-term development foundation of the entire protocol could be threatened. Without the proper exercise of governance functions that should be inherent to the DAO, the autonomy and sustainability of the ecosystem could be hindered. Mr. Zeller’s assertion suggests that a return to DAO-centric governance and the reclaiming of brand management rights are critical issues that will determine Aave’s future.