Chipotle Brings Back Al Pastor Globally Starting February 10

BlockchainTherapist · 2026-02-08T13:05:30+00:00

Chipotle Mexican Grill is reintroducing its al pastor offering in several markets, starting February 10, as part of a strategy to innovate its menu. The dish features bold flavors and will be promoted with a delivery fee waiver. This move aims to enhance customer engagement in a competitive market.

BlockchainTherapist

2026-02-08 13:05:30

Abstract generation in progress

Chipotle Mexican Grill is set to make waves across multiple markets by bringing back its signature al pastor offering to restaurants in the United States, Canada, United Kingdom, France, and Germany. The fast-casual restaurant chain announced that starting February 10, this fan-favorite protein will return as part of its ambitious 2026 menu innovation roadmap. The reintroduction comes as part of a broader strategy to introduce three to four rotating limited-time protein options throughout the year, alongside new accompanying sides and dips.

What Makes This Al Pastor Special

The al pastor dish showcases Chipotle’s commitment to bold, authentic flavors. Each order features freshly charred chicken infused with a complex marinade built on seared morita peppers and ground achiote spice blend. The flavor profile gets complemented by a touch of pineapple that cuts through the heat, while fresh lime juice and hand-chopped cilantro provide the finishing brightness. This careful balance of ingredients demonstrates why al pastor remains a customer favorite and a showcase for the chain’s culinary innovation.

Marketing Push Drives Adoption

To accelerate al pastor’s market penetration, Chipotle is running an aggressive promotional campaign. The company is waiving delivery fees on all al pastor orders placed through the Chipotle app and website from February 14 through February 28. This two-week promotion is designed to drive digital ordering traffic and introduce the limited-time protein to both loyal customers and new patrons seeking flavors beyond the standard menu.

Market Performance

In pre-market trading, Chipotle stock (CMG) reflected modest downward pressure, trading at $39.59 and down 0.34 percent on the New York Stock Exchange. The al pastor return represents the company’s continued effort to maintain menu freshness and customer engagement in an increasingly competitive quick-service restaurant landscape.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.