Japan's first quarter GDP deflator year-on-year preliminary value

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New Opportunities in the Gaming Industry: How KGeN is Reshaping User Acquisition 1. Introduction The scale of the gaming industry has surpassed that of movies and music, and the overall trend is still on the rise, but it has faced severe challenges in recent years. In 2023-2024, the industry experienced a wave of layoffs and consolidations, with development costs skyrocketing and investments significantly reduced. The distribution and release of games is becoming increasingly difficult. The proliferation of AI content, saturation of platforms, and players' preference for mature IPs make it challenging for new projects to stand out, and acquiring highly engaged users has become an unprecedented challenge. Nevertheless, the industry still has huge opportunities. Gen Z and Gen Alpha, as digital natives, are growing up in a virtual world, and their purchasing power will continue to drive market expansion. At the same time, the long-ignored "Global South" market is experiencing explosive growth. Driven by the proliferation of smartphones, improvements in internet infrastructure, and income growth, these regions will become the game industry in the next decade.

Challenges and Opportunities in the Gaming Industry: How KGeN Redefines User Acquisition 1. Introduction The gaming industry has surpassed the film and music industries in scale, but has faced severe challenges in recent years. In 2023-2024, the industry is experiencing waves of layoffs and consolidations, soaring development costs, and significant reductions in investment. The distribution and release of games are becoming increasingly difficult. The proliferation of AI content, platform saturation, and players' preference for mature IPs make it challenging for new projects to stand out, and acquiring highly engaged users has become unprecedentedly difficult. Nevertheless, there are still huge opportunities in the industry. The purchasing power of the digital native generation will continue to drive market expansion. At the same time, the "Global South" market, which has long been overlooked, is experiencing explosive growth and will become an important incremental market for the gaming industry in the next decade. This report will explore the latest challenges in game publishing, analyze the high growth opportunities in the "Global South," and focus on KGeN - a blockchain-based game.

New Trends in the Gaming Industry: How KGeN Reshapes User Acquisition Models 1. Introduction The gaming industry has surpassed the scale of movies and music, but it has faced severe challenges in recent years. From 2023 to 2024, the industry has experienced a wave of layoffs and consolidations, skyrocketing development costs, and a significant reduction in investments. The distribution and release of games are becoming increasingly difficult. The proliferation of AI content, saturation of platforms, and players' preference for established IPs make it challenging for new projects to stand out and attract highly engaged users, presenting an unprecedented challenge. Nevertheless, there are still huge opportunities in the industry. Gen Z and Gen Alpha, as digital natives, are growing up in a virtual world, and their purchasing power will continue to drive market expansion. At the same time, the long-neglected "Global South" market is experiencing explosive growth. Driven by the proliferation of smartphones, improvements in internet infrastructure, and income growth, these regions will become an important incremental market for the gaming industry in the next decade.