Long-form content competition is heating up. As more and more creators enter the long-form content track, the value of the label "skilled in writing in-depth articles" itself is depreciating — either they truly have the skills or they just pretend to.

What’s even more interesting is the reaction from project teams. Tagging high-quality long-form authors and establishing cooperation has become a new marketing tactic for many projects. On the surface, it seems to support the content ecosystem, but in reality, it’s still about maintaining relationships with KOLs. This trend will become more and more obvious, especially as the number of long-form writers continues to grow.

Essentially, it’s a reallocation of power on content platforms — those who can consistently produce influential content will hold the discourse power.