Trump Jr.-Linked Thumzup Media Buys 7.5M DOGE

Thumzup Media Corporation, a Nasdaq-listed company previously focused on digital marketing, purchased approximately 7.5 million Dogecoin (DOGE) for about $2 million at a weighted average price of $0.2665 per token, according to The Block. The acquisition marks the company’s first open-market entry into Dogecoin and represents a significant expansion of its digital-asset holdings.

The move also coincides with Thumzup Media’s ongoing expansion into cryptocurrency mining. Earlier this month, the firm said it plans to establish 3,500 Dogecoin mining rigs by the end of 2025 through its pending acquisition of Dogehash Technologies, a blockchain infrastructure company specializing in Scrypt-algorithm mining.

Background on Thumzup Media and Trump Jr.’s Stake

Thumzup Media began in the advertising technology sector, helping brands optimize social media engagement. In 2025, it launched its crypto treasury, starting with a $1 million Bitcoin investment in January. By July, the board authorized holdings of up to $250 million in digital assets.

Notably, Donald Trump Jr., son of US President Donald Trump, owns 350,000 shares of Thumzup Media. Bloomberg reports that his stake was acquired on the advice of an investment advisor, and he has no operational involvement with the company.

The company recently raised $50 million in common stock at $10 per share to fund crypto expansion, which includes mining infrastructure purchases and additional digital asset acquisitions.

Dogecoin Acquisition Details

Thumzup’s 7.5 million Dogecoin purchase is significant for several reasons:

• Volume and value: The tokens purchased represent a meaningful portion of the company’s crypto treasury.
• Pricing: The weighted average acquisition price was $0.2665 per DOGE, compared with the current market price near $0.28.
• Portfolio strategy: DOGE is held alongside other digital assets, including Bitcoin, allowing the company to diversify beyond traditional cryptocurrency holdings.

The acquisition allows Thumzup to participate directly in Dogecoin’s block rewards and market activity, while providing an avenue for yield generation when combined with its planned mining operations.

Mining Expansion via Dogehash

The pending acquisition of Dogehash Technologies will significantly expand Thumzup’s footprint in cryptocurrency mining. Dogehash currently operates approximately 2,500 Scrypt ASIC miners in North America and plans to add more units by the end of 2025, increasing production capabilities through 2026.

Key points of the Dogehash acquisition:

• All-stock transaction: Dogehash shareholders will receive 30.7 million shares of Thumzup, with the company renaming itself Dogehash Technologies Holdings, Inc., trading under XDOG on Nasdaq.
• Infrastructure: Mining operations leverage renewable-energy data centers, prioritizing energy efficiency and low-cost production.
• Scrypt mining focus: Dogecoin and Litecoin are mined using Scrypt ASICs, providing higher power-to-revenue efficiency compared with traditional SHA-256 Bitcoin miners.

CEO Robert Steele described the strategy as a way to generate sustainable Dogecoin production, enabling the company to hold DOGE while also producing new tokens through mining operations.

Technical Aspects of Dogecoin and Scrypt Mining

Dogecoin remains one of the most widely used cryptocurrencies due to fast block times, low transaction fees, and predictable issuance. Unlike Bitcoin, which halves its supply roughly every four years, Dogecoin’s inflationary model supports stable miner economics.

Scrypt-based mining, used by Dogecoin and Litecoin, differs from SHA-256 mining in several ways:

• Lower energy intensity: Scrypt algorithms are memory-intensive rather than computationally intensive.
• Faster block rewards: Dogecoin’s block time is 1 minute, allowing miners to receive frequent payouts.
• Staking and DeFi integration: Thumzup plans to leverage Dogecoin Layer-2 infrastructure via the DogeOS ecosystem, enabling staking and yield-generation beyond base mining rewards.

Why Dogecoin?

While Dogecoin started as a joke cryptocurrency, it has maintained a loyal online community and robust transaction activity. Possible key reasons for choosing DOGE over Bitcoin or Ethereum:

• Liquidity: DOGE consistently records billions in daily trading volume.
• Low fees: Transactions cost a fraction of traditional networks, enabling microtransactions.
• Fast settlement: 1-minute block times allow quick confirmations.
• Media impact: Memecoin presence generates public attention, which can complement Thumzup’s original marketing expertise.

By holding DOGE, Thumzup gains both a functional digital asset and a high-profile position in a popular memecoin ecosystem.

Thumzup Media recently strengthened its leadership team to support crypto operations:

• Jordan Jefferson, former CEO of DogeOS and MyDoge Leader, joins the Crypto Advisory Board.
• Alex Hoffman, head of ecosystem at DogeOS, also joins the advisory board.

These appointments bring industry expertise in memecoin ecosystems and DeFi integration, enhancing Thumzup’s ability to manage mining infrastructure, staking, and tokenized product offerings.

Conclusion

Thumzup Media’s acquisition of 7.5 million Dogecoin and its pending purchase of Dogehash Technologies reflect a deliberate strategy to expand into digital assets and crypto infrastructure. Through mining, staking, and treasury holdings, the company is establishing itself as a publicly listed participant in Dogecoin and Litecoin production.

The combined approach provides:

• Direct exposure to Dogecoin market activity.
• Access to mining-based revenue from Scrypt ASICs.
• Ability to generate yield through staking and DeFi integration.
• A diversified digital asset treasury alongside traditional cryptocurrency holdings.

This step reflects Thumzup’s transition from ad tech to crypto infrastructure and treasury management, with its operations, leadership, and strategy focused on building and using a Dogecoin portfolio.

Resources:

1. Trump Jr.-connected Thumzup Media buys 7.5 million Dogecoin as it expands crypto treasury - report by The Block:
2. Press release - Thumzup to Acquire Dogehash Technologies:
3. Press release - Thumzup Appoints DogeOS CEO and MyDoge Leader Jordan Jefferson to Crypto Advisory Board: