Morgan Stanley will partner with Zero Hash to provide Crypto Assets services for E*Trade clients.

On September 23, Morgan Stanley is collaborating with crypto asset infrastructure provider Zero Hash, planning to allow ETrade (an online brokerage for individual investors) customers to trade popular crypto assets starting in the first half of next year. According to Jed Finn, head of Morgan Stanley Wealth Management, the company will initially support Bitcoin, Ethereum, and SOL. Allowing customers to trade crypto assets directly is just the "first phase"; the company will next create a complete wallet solution for customers. "The underlying technology has been proven effective, and blockchain-based infrastructure will clearly exist long-term," Finn said in an interview. "Customers should be able to access digital assets, traditional assets, and crypto assets simultaneously within their familiar ecosystem." This collaboration marks a significant shift in regulatory policy in the United States, following the push initiated by President Trump earlier this year, as large banks hasten to lay out their plans in the digital asset space. Bloomberg reported in May that Morgan Stanley was developing plans to incorporate crypto asset trading into the ETrade platform, while other companies, including Charles Schwab Corp., have also announced similar initiatives.