Binance Coin Hits Record High Amid Franklin Templeton Partnership

Binance Coin (BNB) reached a new all-time high of $907 on Friday, surpassing its previous peak of $900. The surge followed Binance’s announcement of a strategic partnership with global investment giant Franklin Templeton to co-develop digital asset products for investors worldwide.

Strategic Collaboration Announced

Franklin Templeton revealed the collaboration on Wednesday, highlighting plans to leverage Binance’s position as a leading cryptocurrency exchange alongside its own $1.6 trillion in assets under management. The initiative is aimed at building innovative solutions in the digital asset space while driving adoption among global investors.

Expanding Tokenisation and Market Access

The two firms will work together to combine Franklin Templeton’s expertise in compliant tokenisation of securities with Binance’s extensive global trading infrastructure. According to Franklin Templeton, the partnership is designed to bring greater efficiency, transparency, and accessibility to capital markets, while offering competitive yield generation and settlement advantages.

Industry Perspectives

Sandy Kaul, Executive Vice President and Head of Innovation at Franklin Templeton, described blockchain as an opportunity rather than a threat to traditional finance. She emphasized that the collaboration would accelerate adoption of tokenisation, enabling institutional-grade platforms like Franklin Templeton’s Benji Technology to reach a broader investor base.

Roger Bayston, EVP and Head of Digital Assets at Franklin Templeton, added that investors are increasingly seeking exposure to digital assets but require solutions that are both accessible and dependable. He noted that the partnership with Binance would help transform tokenisation from theory into practice, delivering efficiencies in settlement, collateral management, and portfolio construction.

Binance’s Vision

Catherine Chen, Head of VIP & Institutional at Binance, said the collaboration underlines the company’s commitment to bridging traditional capital markets with the crypto economy. She noted that Binance’s history of pioneering first-in-crypto solutions aligns with Franklin Templeton’s mission to reimagine financial systems through blockchain.

Looking Ahead

Franklin Templeton confirmed that further details of the collaboration, including product launches, will be announced later this year. Both companies framed the partnership as a step toward shaping the future of digital finance by uniting the strengths of traditional asset management and blockchain innovation.