In July, the volume of sales in the NFT sector reached $574 million.

The sales volume of NFTs in July 2025 reached $574 million, according to data from the CryptoSlam portal. This became the second best result of the year after $678.9 million in January. The figure exceeded the June report by 47.6%, however, the number of transactions decreased by 9%, to 5 million.

Despite the decline in the number of transactions, the average price of NFTs rose to $113.08 — the highest in the last six months. Analysts attribute this to market consolidation, as fewer buyers are making more expensive purchases. In July, the number of unique buyers fell by 17% to 713,000, while the number of sellers increased — to more than 405,000, which is 9% higher than the previous month.

The total market capitalization of the NFT sector exceeded $8 billion, showing a weekly growth of 21%. Experts note that the main driver was collections based on Ethereum, the value of which increased along with the asset's price, rising above $3900.

In the trading volume ranking for 30 days, CryptoPunks ($69.2 million), Pudgy Penguins ($55.5 million), and Courtyard on Polygon ($23.8 million) lead. At the same time, Pudgy Penguins demonstrated a 65% increase in the minimum price, surpassing even such projects as Bored Ape Yacht Club and Mutant Ape Yacht Club in growth rates.

Ethereum maintained its dominance among blockchains, generating $275.6 million in NFT sales in July, which is 56% more than the previous month. In second place was Bitcoin ($74.3 million), followed by Polygon ($71.6 million). Cardano, in turn, showed the highest growth in sales volume among blockchains, increasing by 102% over the month, while Solana was limited to an increase of 8%.

At the same time, a number of networks showed a decline. Sales of Polygon decreased by 51%, while BNB Chain saw a decrease of 54%. Experts believe this indicates a redistribution of investor interest towards Ethereum and several rapidly growing collections.

Let us remind you that we wrote that the court returned the Yuga Labs case regarding the NFT parody RR/BAYC to the jury.