How does Network (SCPT) break the traditional TV mechanism and break through the number of more than 100 million users to drive the decentralized entertainment revolution?

By Chloe, PANews

With the rise of YouTube's online video platform, the traditional TV industry has long been in a stage of stagnation, with declining audience engagement, declining advertising revenue, fierce competition from multimedia platforms, changing audience demographics, and increased production costs. Streaming platforms such as Netflix and Amazon Prime are then gaining traction, and AI is involved in analyzing viewers' preferences and viewing habits to provide tailored content recommendations.

In the decentralized architecture, how will the video ecosystem be presented? Network has launched an L1 open-source live video platform with TV at its core, allowing viewers to earn on-chain and off-chain rewards for watching videos. TV is currently the first live video platform on the market that allows viewers to earn rewards while watching, integrating the Web3 economy business model into the traditional entertainment experience, allowing users to earn SCPT tokens on the blockchain simply by watching the program content on TV.

Not just TV, Network is committed to giving rewards back to users across the network, as well as solutions such as redefining crypto advertising (allowing crypto/NFT projects to easily promote through the platform), gamified reward structures (rewarding users by watching content, engaging with interactions, and upgrading users' NFTs), and fully decentralized video storage (helping Web2 companies reduce costs by more than 80%).

####Partnering with NVIDIA to deliver customized content to users with computing power and AI

At the end of last year, Network announced that it would become a member of the NVIDIA Inception Program, in which NVIDIA will carefully select outstanding start-up teams from different industries with international market development potential, and use NVIDIA's marketing or business teams, as well as AI technology and computing power and other resources, to help and support the project to promote the project to the international market.

This partnership marks an important milestone for Network, and it represents the time for AI to enter the live video market.

Nowadays, when we turn on the TV at home, we can still see that the design and arrangement of most programs are similar, which is difficult to meet the personalized needs of the audience. Network, on the other hand, can use top AI models such as TensorFlow and RNN to actively analyze users' preferences and the attributes of the content they often watch, and recommend channels and programs that meet the tastes of each viewer. In addition, AI-powered adaptive bitrate streaming (ABS) technology can dynamically adjust video quality based on network conditions, device performance, and other factors, giving each user the best viewing experience. In addition, AI capabilities such as live event analysis and hot topic identification will help Network optimize content at all times.

In addition, Network has developed a Video Delivery Network (VDN) with more than 150,000 lines of code, which is simply a network infrastructure dedicated to the transmission of video content, which can efficiently encode video data, quickly distribute it to nodes around the world, and dynamically adjust the transmission strategy according to the user's geographic location and network conditions, providing users with a smooth, high-quality video viewing experience.

With more than 200,000 users since its closed beta and more than 2 million minutes watched on the platform per week, building a high-performance, scalable VDN is a critical infrastructure for the team to realize their services. Therefore, the team wrote 150,000 lines of code to complete the development of VDN, which shows that there is already an independent and controllable VDN on the platform, which can greatly improve the content transmission efficiency and user experience of the platform.

####Earn rewards while watching videos, and create more cash flow in multiple modes

As mentioned earlier, the cornerstone of Network is its groundbreaking watch-to-earn model. Viewers are rewarded for engaging with the web's native token, $SCPT. Every minute of viewing, every comment, and every interaction counts. Not limited to this, Network also employs a dual-token model in its ecosystem, utilizing $SCPT as a governance token and $SPAY as a trading token or gas token. In this framework, users can use the platform's watch-to-earn feature by purchasing NFTs (called Glasses). These glasses enable users to earn $SPAY tokens as a reward for watching content on the platform.

However, $SCPT has unique characteristics in the governance space, and TV expands the governance utility of the $SCPT token to include content management on the platform. This feature gives $SCPT token holders the power to influence the type of content broadcast on the platform, ensuring a decentralized and autonomous media environment. This direct user involvement in content governance is unique to TV and is closely aligned with the decentralized spirit of Web3.

In addition, TV has also introduced innovative applications in the advertising space for its native token. The platform's advertising protocol requires all advertisers, whether from Web2 or Web3 brands, entities, and projects, to transact in $SCPT tokens. As a result, brands that want to display ads on the platform must purchase $SCPT tokens from the marketplace and then use it to pay for ad serving.

As the TV user base grows, the demand for advertising is bound to increase accordingly, driving up the demand for $SCPT tokens. This mechanism creates a practical and sustainable business model for the existence of the token.

It can be seen that in the network ecosystem, whether it is the C-side or the B-side, it can use diversified methods to create gold flow, including original content, advertising, paid channels, NFT marketplaces and on-chain transactions can generate income.

The integration of these different revenue streams not only strengthens the soundness of TV's financial structure, but also strengthens the platform's financial foundation, enhances its attractiveness to investors and stakeholders, and directly gives Network a higher market valuation than its peers, and now Network has become a blockchain streaming platform for first-class licensed advertising, with more than 300,000 people on social media, including McDonald's and Mercedes-Benz and other brands have also settled on the platform.

####Challenge Theta TV veteran players to redefine the way viewers interact with video content

The Network team is made up of dozens of members with more than 10 years of experience in media, content, and finance, including Oracle, Deloitte, BBC, and more, and the founding team has created two 8-figure companies in the past, one of which has been sold, and the other is an NFT brand with more than $10 million in revenue.

Over the past few years, the team has gained extensive experience in both the crypto and media sectors, and currently includes more than 30 global companies such as Disney, FIFA, EA Sports, Paypal, Nike, and more. The reason Network is able to reach so many markets is that the project is positioned for a $45 billion content delivery network (CDN) and an $18 billion advertising streaming television (FAST) in addition to the original $2.5 trillion TV and film market.

Network's core mission is to redefine the way viewers interact with live video content. Building on the foundation of traditional TV, which has always been the foundation of billions of people's lives, Network is more aware of the huge potential of AI to improve the viewer experience, optimize content and the highest quality of film and television.