On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, aimed at simplifying the creation process of MEME Tokens. It provides tools for token creation, presale management, and offering liquidity on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the Platform

The structural advantages of the launch platform align closely with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize a community complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.

MEME Launch Platform Development Documentary

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early Token distribution model, enabling the rapid and permissionless creation of MEME Tokens. Unlike traditional platforms that focus on Initial Decentralized Offerings (IDOs), these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Since mid-2024, Pump.fun has gained significant attention, despite some of the most competitive alternatives holding only a small market share. The issuance of Pump.fun's MEME Token surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.

MEME the rise of new competitors on the platform

By late April 2025, the competitive landscape of the on-chain MEME launch platform began to shift. Some newcomers quickly gained attention. These platforms collectively eroded the previous dominance of Pump.fun.

According to the data, Pump.fun's market share fell to an all-time low of 56% on May 12, 2025. Its Token graduation rate dropped to just 0.82%, far below emerging competitors.

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MEME Token drives May on-chain activity rebound

In the past 30 days, the total market capitalization of MEME Token has increased by 47%, and the trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculation and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector being considered the main contributor to this growth.

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Top Projects

Pump.fun

Pump.fun has established itself as the largest MEME launch platform on a certain blockchain, fully utilizing the low fees and fast transaction speeds of that blockchain. Since its launch, the platform has facilitated the creation of over 8 million tokens in just 13 months.

As a leading platform in the field, Pump.fun has created an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun lowers the barrier for creating MEME tokens through a no-code interface tailored for non-technical users. With a simplified user interface, users only need to upload a name, symbol, and image to deploy a new token.

Mechanism:

On Pump.fun, the Token launch process is fully automated. The platform uses a supply and demand-driven joint curve pricing model and excludes the pre-sale phase, effectively reducing early arbitrage risks.

In its early stages, Pump.fun collaborated with a certain DEX. Once the Token's market value reaches $69,000, the Token will be automatically listed and $12,000 of initial liquidity will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive rewards upon graduation.

This mechanism significantly lowers the threshold for the issuance of MEME tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.

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LaunchLab

LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized Token issuance solutions.

Mechanism:

1. Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integrations. According to its web interface, LaunchLab has integrated with over 10 third-party platforms.

2. Highly customizable: LaunchLab has further refined its launch framework by offering two different modes:

   • JustSendIt Mode: Designed for standardization and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.

   • LaunchLab mode: Supports customizable parameters, including total Token supply, the proportion of Tokens allocated to the joint curve, and Token lock settings. It is worth noting that under the LaunchLab mode, developers are entitled to 10% of the LP transaction fees upon Token graduation, providing stronger incentives for creating high-quality projects.

LaunchLab vs. Pump.fun:

LaunchLab has not introduced any fundamentally new mechanisms and only has a slight advantage in its fee structure. However, on May 12, Pump.fun announced that it would share 50% of its revenue with token creators, effectively offsetting LaunchLab's fee advantage. This strategic move has allowed Pump.fun's market share to rebound to over 80%, marking a significant reversal in the competitive landscape.

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Believe

Believe, originally named Clout, is a SocialFi platform focused on celebrity Token issuance. The project was announced on April 27, 2025. Upon release, it garnered significant attention, with retweets from an official blockchain account, a co-founder, and a co-founder of a certain DEX. Since its launch, the Believe platform has facilitated the issuance of over 24,000 Tokens, with a daily issuance peak approaching 5,000, and a maximum market share reaching 13.6%.

Mechanism:

The launch of Believe's Token adopts a socially driven issuance model, allowing users to deploy tokens on the blockchain by simply posting tweets with specific tags and designating the token name on social platforms through its "X Trigger" mechanism. The entire process is automatically executed through backend services.

The platform adopts a dynamic joint curve model, with initially high transaction fees aimed at preventing bot sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.

Once the market value of the Token exceeds $100,000, it will be automatically listed on a certain trading platform. Developers are incentivized by sharing 1% of the total trading fee (2%).

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by a co-founder of a well-known DEX.

Mechanism:

Boop.Fun integrates the core mechanisms of other platforms, providing two issuance paths: creating Tokens directly through the platform, or triggering on-chain deployment by posting tweets with specific tags on social platforms.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders earn rewards proportionally based on their Token holdings, encouraging long-term participation. In addition, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's trading fee revenue, establishing a multi-layered reward structure.

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Conclusion

To achieve long-term viability, a MEME launch platform must be built on a strong core mechanism or technological innovation that effectively addresses current market challenges. For example, Pump.fun has pioneered an integrated mechanism that combines token issuance with automated liquidity migration to decentralized exchanges. Meanwhile, Believe has optimized the simple token issuance process driven by social media. Pump.fun remains the leading platform in the MEME launch platform space, while Believe shows strong growth momentum and has the potential to gain more market share in the long run.

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Key Challenges Faced by the MEME Token Launch Platform

Currently, the MEME launch platform faces two fundamental challenges:

1. User Protection Mechanism: Due to the inherent low threshold and high-risk nature of MEME tokens, the platform must mitigate user losses by addressing project quality and transaction fairness. This requires the implementation of strong project screening mechanisms, such as team background verification, smart contract audits, and reputation scoring systems, to filter out fraudulent or low-quality projects. Additionally, anti-bot mechanisms such as address whitelisting, KYC procedures, and transaction rate limits are crucial for ensuring fair access and preventing manipulation during initial token sales.

2. Multi-chain deployment capability: Most platforms are still limited to a single blockchain, restricting scalability and user coverage. Expanding to a multi-chain architecture can achieve broader accessibility and cost optimization, but also brings technical barriers such as cross-chain security, data consistency, and fragmentation of user experience. Solutions include integrating cross-chain protocols and adopting modular blockchain frameworks, while ensuring unified wallet support and seamless interfaces. Effective multi-chain scalability is crucial for the long-term growth of the MEME Token ecosystem.

Looking to the future, those MEME launch platforms that can address the core challenges mentioned above or introduce innovative mechanisms to reshape user and developer incentives may stand out in the evolving on-chain launch landscape and become participants worth paying attention to.

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