In-Depth Analysis of the Trump Family Encryption Project WLFI: Business, Background, Token, and Value Expectations

Introduction

Recently, after Circle went public, the stock price surged ( but has recently retreated ). Global stablecoin concept stocks are performing actively. The U.S. stablecoin bill "Genius Act" has passed the Senate and is under review in the House of Representatives. There are reports that the Trump family's cryptocurrency project World Liberty Financial may unlock its Token for circulation ahead of schedule, becoming a major highlight in the currently sluggish encryption market.

This article will analyze the business status, project background, Token mechanism, and valuation expectations of World Liberty Financial from multiple dimensions, providing readers with different perspectives to observe this project.

Business: Current Product Status and Core Advantages

World Liberty Financial(WLFI) is a decentralized financial platform founded with the involvement of the Trump family, with its core product being the USD stablecoin. USD1 is a stablecoin pegged 1:1 to the US dollar, supported by cash and US Treasury reserves. The project also plans to launch lending and DeFi applications, but they have not yet been launched.

USD1 business data

As of June 2025, the circulation of USD1 is approximately 2.2 billion USD. Among them, the supply of BNBChain is 2.156 billion, Ethereum is 48 million, and Tron is 26,000. The USD1 issued by BNBChain accounts for 97.8%.

In terms of on-chain users, BNBChain has 248,000 wallet addresses, Ethereum has 66,000, and Tron has only 1.

From the holding situation, 93.7% of USD 1( on BNBChain, approximately 2.02 billion ), is concentrated in two addresses on a certain trading platform, with 1.9 billion in one address.

The market value of USD1 was only about 130 million before May 1, 2025, but on May 1, it surged to 2.13 billion, increasing by nearly 2 billion overnight. This was mainly due to a $2 billion equity investment by an investment company in a certain trading platform, choosing USD1 as the payment currency.

Business Cooperation

WLFI has established partnerships with multiple institutions:

• Collaborating with the London encryption fund Re7, launching the USD1 vault on the Ethereum lending protocol Euler Finance and the BNB Chain staking platform Lista.
• A large decentralized lending platform has passed a proposal to introduce USD1 in the Ethereum and BNBChain markets.
• USD1 has been launched on multiple centralized and decentralized exchanges.

World Liberty's competitive advantages

The main advantage of World Liberty lies in the strong influence of the Trump family in politics, which provides unique advantages for the project's specific business expansion. This project may become a channel for the transfer of interests for individuals, organizations, or even countries that have commercial or political needs with Trump.

However, the project also faces some risks:

• The Trump family's channels for利益输送 are numerous, and World Liberty may not be the first choice.
• The WLFI Token may be disconnected from the actual value of the project.
• The Trump family may abandon the project's Depth after selling their Tokens.

Background: Main Supporters and Financing Details

Core Team Background

The core team of World Liberty Financial comes from the political and business sectors, which is the main source of the project's competitiveness and influence.

The soul of the project is former U.S. President Donald Trump and his three sons. Their position descriptions in the project have recently changed: from the initial "Chief Encryption Advocate" and "Web3 Ambassador" to "Honorary Co-Founder" and "Co-Founder."

Another important figure is Steven Witkoff, a longtime business partner of Trump and a real estate tycoon, who serves as the honorary co-founder. Witkoff was appointed by Trump as the "U.S. Middle East Envoy" and played a central role in several key negotiations.

The project's technology and operations are mainly handled by professionals from the encryption industry, including former Paxos co-founder Richmond Teo.

Changes in the Trump family's equity in the project

The Trump family's stake in World Liberty Financial has been decreasing, from an initial 75% to the current 40%. The reduced equity may have been transferred to other investors.

Financing history and investment institutions

Since its launch in September 2024, World Liberty Financial has raised over $700 million through multiple rounds of financing, and its valuation has rapidly increased alongside Trump's inauguration and the issuance of Tokens.

It is worth noting that according to project disclosures, the Trump family can receive 75% of the net income from the Token sale, as well as 60% of the net profits from future businesses.

Token: Allocation Details, Functions, and Protocol Revenue

Token allocation and unlocking details

The governance Token of the WLFI platform, $WLFI, has a total supply of 100 billion coins. The token distribution plan is as follows:

• Team and Advisors: 20%
• Ecosystem and Community: 20%
• Token sale: 35% ( has completed 25% public offering, with 10% remaining unclear )
• Liquidity and Market Making: 15%
• Reserve Fund:10%

Except for the public offering part, the specific unlocking conditions and times for other tokens are still unclear.

Token functionality

WLFI is a purely governance Token, with no rights to dividends or earnings, and does not represent a claim to equity in the project company. Its value mainly comes from participation in governance.

Protocol Revenue Distribution

According to official documents, the protocol revenue mainly belongs to the entity company behind WLFI. The WLFI Token itself is not directly linked to business revenue.

Valuation: Long-term value expectations for WLFI

Since WLFI's core business is stablecoins, we can refer to the valuation level of a major competitor that has already gone public, using its "market cap/stablecoin market cap" ratio to roughly estimate the reasonable valuation range for the WLFI Token.

According to existing data calculations, the valuation of the WLFI project may be between 1.452 to 1.672 billion USD, corresponding to a WLFI Token price of 0.0145~0.0167 USD.

However, investors' expectations for WLFI may be higher, primarily based on the following factors:

• WLFI is in the early stages, with a high potential growth rate.
• The project has strong political resources and may enjoy additional premiums.
• The encryption market sentiment is more aggressive than the stock market and may enjoy higher valuations.

At the same time, there are also some potential risk factors:

• The network effect of stablecoin business is strong, and new players may be at a disadvantage.
• WLFI Token lacks a value capture mechanism
• The current market value of the project's stablecoin has a significant amount of inflation.
• The Trump family may regard it as one of many "licensed branding projects".

The short-term performance of the WLFI Token after its launch may depend on the final passage of relevant legislation and whether the Trump family positions WLFI at its core as a medium for interest exchange. Without intensive business collaboration news, the project's prospects may not be optimistic.

The official circulation time of the WLFI Token may be after the final passage of the U.S. "Genius Act" legislation.