Can gaming guilds survive a round of bull and bear markets? This is not common in the Web3 circle. Most projects shout slogans during a bull run and evaporate during a bear market. YGG does not believe in this evil; it has toughened through it and even dismantled and reorganized itself—from a guild that relied on "gold farming" to break into the scene, it has transformed into a true ecosystem builder that cares about players.

At first, what YGG did was quite down-to-earth: want to play blockchain games but can't afford NFT gear? No problem, I’ll lend it to you. They called this model "scholarship," specifically helping players in the Philippines and Indonesia who are financially tight. This is not some charity show; for the locals, it's a real livelihood—jobs are hard to find, and the money earned from gaming can help with household expenses. During that time, YGG was incredibly popular in these areas, with many people treating it as a lifeline.

But the fire of P2E burns fiercely and extinguishes quickly. Later, a bunch of game economic models collapsed, and players couldn't even cover their electricity bills after a whole day of playing. YGG faced two paths: either stick to the old way and wait for a miracle, or start over. It chose the latter, and in this turn, it became one of the few "long-termists" in Web3.

What is most interesting now is the YGG Play platform. This is not just adding a feature to fool people; it has directly upgraded its positioning from "guild" to "game ecosystem entry" —