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Solana's marketing strategy has created an interesting reversal. On the surface, competitors and critics are criticizing and questioning Solana across various channels, but these "negative buzz" have instead become the best publicity. Every time someone attacks Solana, it unintentionally reinforces Solana's presence and popularity.
Even more interestingly, other public chains, upon observing this phenomenon, began to copy this "contrast marketing" model. They generate topics and spark controversy, which in turn helps boost Solana's visibility. Opponents who originally aimed to seize public opinion ended up becoming promoters of the Solana ecosystem.
The result is: although Solana is highly questioned, the number of builders and users continues to grow. While all chains are creating topics for each other, Solana has already pulled ahead in ecosystem development. This is the highest level of marketing—making the opponent's voice work for you.