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"Thought leadership" has become a buzzword stripped of real meaning. Now it's just a label slapped on any content—doesn't matter if it's truly original, genuinely unique, or actually unprecedented.
The term used to mean something concrete: insights that break new ground. Fresh thinking. Perspectives you haven't encountered before.
But somewhere along the way, it morphed into corporate jargon. Every blog post, every take, every half-baked observation gets branded as "thought leadership." The bar keeps dropping.
If everything is thought leadership, then nothing is.
Real thought leadership? That's when your ideas genuinely shift how people see the space—whether it's about markets, technology, or strategy in Web3. Not just content. Real substance.