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There is an interesting phenomenon in the market worth paying attention to—those KOLs who post frantically every day often see their followers becoming increasingly numb to their opinions. When they release hundreds of posts in a day, the value density of each post is almost reduced to zero. In contrast, those analysts with genuine insights carefully produce about ten pieces of content a day, occasionally embedding some commercial collaborations. As a result, their followers tend to have stronger loyalty.
But there is a trap to be wary of—when a KOL suddenly starts wildly praising a certain coin as having "unlimited prospects," it is almost certainly driven by heavy sponsorship from the project team behind the scenes. The flow of money is clear: the project team invests their entire budget into KOL promotion fees, leaving no funds to genuinely drive up the coin’s price. The whole scheme is to leverage the KOL’s influence to attract retail investors to buy in, with the KOL taking the advertising fee and walking away, while the project team also escapes. When the market turns, the bagholders are left holding the bag, but the market cannot be moved.
When such signals appear, many people are still hesitant about whether to follow suit, but in fact, they should think in the opposite direction. The market is driven by capital pushing prices, and without real funds backing it, only propaganda bombardment exists. Such coins often carry significant risks lurking beneath. Instead of blindly following the trend, it’s better to wait and see whose predictions actually come true.