Fast food chain giant allocates millions of dollars in BTC: How Lightning Network payments are driving corporate crypto transformation

【Blockchain Rhythm】 Recently, there’s an interesting development—an American fast-food chain has just announced that it has allocated $10 million into Bitcoin, officially adding it to the company’s balance sheet. This isn’t a sudden decision but a natural extension of their 8-month crypto strategy.

Why do this? The company’s logic is quite clear: customers pay with Bitcoin → sales increase → revenue flows into Bitcoin reserves → then use these funds to upgrade ingredients and renovate stores—completing the entire closed loop, all without raising menu prices. It’s like turning every transaction into an investment in the future.

In May this year, this fast-food chain integrated the Lightning Network across all its stores nationwide, officially supporting Bitcoin payments. Why go through all this trouble? There are two core reasons: first, credit card processing fees are too high, and paying with Bitcoin can save about 50% on processing costs; second, they want to attract young crypto users, who are more receptive to new payment methods. Data also confirms this—second-quarter same-store sales in 2025 grew over 10% year-over-year.

This time, they purchased a total of 105 BTC (at current prices), marking the largest Bitcoin treasury allocation in the company’s history. Although it’s not comparable to the scale of large publicly traded companies, what does this signify? Corporate-level Bitcoin accumulation is indeed continuously expanding, and more traditional business logic is integrating with crypto assets. This trend might be deeper than you think.