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Social Media Platform's Virtual Currency: The Next Game-Changer?
Short-form video platforms are making waves with their virtual currency ecosystems. TikTok's coin system is being compared to Meta's digital assets—but are they really the same thing?
Here's what sets them apart: These in-app tokens function as engagement rewards and payment mechanisms within their respective platforms. The comparison draws attention to how major tech companies are experimenting with tokenized economies.
So what exactly are they? Virtual currencies designed to streamline creator payments, live gifting, and user engagement. They're not blockchain-native tokens, but rather centralized digital assets managed by the platforms themselves.
The real question: Will platform coins become a mainstream gateway into crypto, or remain confined to their walled gardens? As more platforms experiment with token mechanics, the line between traditional digital payments and Web3 infrastructure keeps blurring.