Broadridge Study: Financial Institutions Shift GenAI From Pilot Programs to Scaled Deployment

NodeGuardian · 2026-02-27T15:20:19+00:00

A Broadridge Financial Solutions study shows financial institutions are increasingly adopting generative AI, with 80% using it in operations compared to 31% last year. Declining ROI concerns and growing business benefits highlight AI's rapid modernization of the financial sector.

NodeGuardian

2026-02-27 15:20:19

Abstract generation in progress

A new study by Broadridge Financial Solutions reveals that financial institutions are rapidly moving from piloting generative AI to scaled deployment, with 80% now using GenAI or predictive AI in operations, a significant jump from 31% last year. The report highlights a decline in ROI concerns and an increase in firms reporting measurable business benefits from GenAI initiatives, including growing adoption and reported returns in the Asia Pacific region. This shift indicates that AI is proving its capability to modernize the financial industry at speed.

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