During the Spring Festival holiday, the average daily retail sales of key retail enterprises nationwide increased by 24.0% year-on-year

2026-02-27 22:35:15

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Latest monitoring data from the China General Chamber of Commerce shows that during the Spring Festival holiday, retail sales of goods maintained rapid growth. The average daily retail sales of goods at 100 key large retail enterprises nationwide increased by 24.0% year-on-year, with consumer potential continuing to be released.

As the traditional peak season for gold consumption, during the Spring Festival, the average daily retail sales of gold, silver, and jewelry products increased by 33.4% year-on-year. Especially in recent years, the trend of “reverse New Year” has continued to heat up, with population movement showing a tendency to gather in major cities, driving a surge in sales of gold, silver, and jewelry products in first-tier cities.

Festive gatherings and other demand have led to a significant increase in related product sales, with the average daily retail sales of food products rising by 23.0% year-on-year. Driven by returning home to visit relatives and the need for holiday renewal, the average daily retail sales of clothing products increased by 17.3% year-on-year, with sportswear showing outstanding market performance. Additionally, the policy of exchanging old for new has driven the average daily retail sales of communication equipment to maintain double-digit growth year-on-year.

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