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$TTD +21% 🤯
OpenAI reportedly explored ad sales with The Trade Desk as revenue hit $25B, TTD stock rallies
OpenAI (OPENAI) has held early talks to partner with The Trade Desk (TTD) to help it sell advertising, as it leans on external partners to ramp up its business, The Information reported on Wednesday.
TTD (TTD) shares rose 21% in Thursday's pre-market trading; ad-tech peer AppLovin’s (APP) stock was up marginally. OpenAI is also reportedly in talks with other brands, media agencies, and ad tech firms as part of the early ads pilot.
The Sam Altman-led company has recently said that it was beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers.
According to a separate report, the artificial intelligence startup topped $25 billion in annualized revenue as of the end of last month. This is a 17% increase from the $21.4 billion in annualized revenue that the company generated at the end of the year, the report said.
OpenAI is projecting that its total revenue for 2030 will be more than $280 billion, with nearly equal contributions from its consumer and enterprise businesses, according to multiple media reports. In the enterprise race, OpenAI (OPENAI) faces competition from rivals such as Anthropic (ANTHRO) and giants like Google (GOOG) (GOOGL) that are selling AI capabilities to enterprises.
The company confirmed last Friday that it has raised an astonishing $110B in its latest funding round, with $50B coming from Amazon (AMZN) and $30B apiece from Nvidia (NVDA) and SoftBank (SFTBY).
OpenAI did not immidiately respond to a request for comment.