Zebra Technologies shares rise on upbeat 2026 forecast, $1 billion stock buyback plan

SelfRugger · 2026-03-07T09:30:17+00:00

Zebra Technologies' shares surged nearly 13% following a positive 2026 forecast, projecting higher sales and profit than expected, alongside a $1 billion stock buyback plan. The company's robust demand for products and an acquisition of Elo Touch underpin this growth outlook.

SelfRugger

2026-03-07 09:30:17

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Zebra Technologies shares rise on upbeat 2026 forecast, $1 billion stock buyback plan

Reuters

Thu, February 12, 2026 at 10:45 PM GMT+9 1 min read

In this article:

ZBRA

-1.59%

Feb 12 (Reuters) - Zebra Technologies forecast 2026 sales and profit above Wall Street estimates on ‌Thursday, banking on robust demand for its ‌barcode scanners and communication devices, sending shares of the company up nearly 13% before the bell.

Zebra also announced a $1 billion share buyback program.

The company’s move comes as clients across sectors continue to modernize operations and invest ‌in products that ⁠help businesses function more smoothly and increase employee productivity.

“We entered 2026 with a ⁠healthy backlog and pipeline, momentum from the Elo Touch acquisition, and a sharper focus on our highest-growth opportunities,” said CEO Bill Burns.

Elo Touch is a touchscreen display ‌maker Zebra said it would buy in a $1.3 billion deal in August last year.

In 2026, Zebra expects sales growth between 9% and 13%, the midpoint of which is above estimates of 9.8%, according ‌to data compiled by LSEG.

Adjusted annual earnings per share is forecast between $17.70 to $18.30, compared with estimates of $17.47.

Zebra also expects ‌first-quarter sales and profit to beat analysts’ estimates.

For the quarter ended December 31, Zebra reported net sales of $1.48 billion, topping estimates of $1.46 billion.

Adjusted earnings per ‌share for the quarter were in line with expectations at $4.33.

(Reporting by Arnav Mishra in Bengaluru; Editing by Jonathan Ananda)

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