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Zacks Industry Outlook Highlights Marriott International, Hilton Worldwide and Hyatt Hotels
The Zacks Hotels and Motels industry faces ongoing challenges including sticky inflation, high operating costs, and economic uncertainty, impacting profitability despite a projected gradual improvement from 2026. The industry’s poor Zacks Industry Rank reflects a negative earnings outlook, yet companies like Marriott International, Hilton Worldwide, and Hyatt Hotels are pursuing growth strategies such as portfolio expansion, conversions, and leveraging digitalization to navigate these headwinds. The article highlights these three companies as stocks to watch due to their specific growth initiatives and positive earnings forecasts despite the broader industry’s struggles.