MSFT vs. AMZN: Microsoft Launches Copilot Health to Challenge Amazon’s AI Agent

FomoAnxiety · 2026-03-12T13:57:11+00:00

Microsoft has launched a new health feature for its Copilot AI, allowing users to upload medical data for insights, while ensuring data security. This follows Amazon's release of a similar healthcare AI tool. Both companies are focused on AI in healthcare, with promising stock outlooks.

FomoAnxiety

2026-03-12 13:57:11

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Microsoft MSFT -0.51% ▼ has joined a growing number of tech companies betting that users will turn to artificial intelligence (AI) for their healthcare needs. To capitalize on that, Microsoft’s Copilot AI assistant has been expanded with a new Copilot Health feature. With this, users can upload their medical records and data from health-tracking devices to get insights from the AI.

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Submitting personal data to Copilot Health may seem dangerous to some users, but Microsoft said that it encrypts all information given to the AI. The company also said that the personal information isn’t used to train AI models and that it can be deleted at any time. There are also other security features to ensure users’ health information remains safe.

Microsoft’s launch of a health-focused version of Copilot comes just a couple of days after Amazon AMZN -1.19% ▼ launched its own healthcare AI agent. Amazon’s AI agent is available to members of its Prime subscription service and can help them with medical consultations for more than 30 common conditions. Both Microsoft and Amazon have limited the launches of their AI health agents to the U.S., but plan to expand them to other regions soon.

Microsoft & Amazon Stock Movements Today

Microsoft stock was down 0.12% on Thursday, expanding a 16.28% year-to-date decrease. However, the shares were still up 6.89% over the past 12 months.

Amazon stock was down 1.08% this morning and has fallen 8.7% since the start of the year. Even so, the stock was still up 9.68% over the past year.

MSFT vs. Amazon: Which Stock Do Analysts Prefer?

Turning to the TipRanks stock comparison tool, traders can see which of these two stocks analysts favor. Both Microsoft and Amazon have analyst consensus ratings of Strong Buy. However, MSFT stock has the higher upside potential at 46.87%, compared to a possible 32.66% upside for AMZN stock.

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