At the South by Southwest Film Festival, Steven Spielberg clarified his position on the application of artificial intelligence in filmmaking. He stated that he supports the use of AI in many fields, but opposes using AI if it replaces creative professionals. He emphasized that in his writing team, creative work will never be outsourced to machines, and noted that he has never used AI in his own films. Meanwhile, AI tools are becoming increasingly prevalent, with Amazon testing their application in film production, and Netflix investing $600 million to acquire an AI film production company.