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【Aaron Kwok Concept Stock】Grass Goddess 2593 Turned Loss of 23 Million Yuan Last Year, No Final Dividend Distributed, Gross Margin Declined to 69.1%
The Grass Queen Group, founded by artist Guo Jinan’s elder sister ()
Turned from profit to loss last year, with a net loss of about HKD 23 million. In 2024, it recorded a net profit of HKD 12.965 million, mainly due to increased promotional discounts, advertising, and marketing expenses, as well as higher staff costs. Grass Queen does not pay a final dividend.
Grass Queen mainly sells health supplements and beauty skincare products. Last year, revenue decreased by 7.2% year-on-year to HKD 246 million, with gross profit margin also dropping by 5.1 percentage points to 69.1%.
Grass Queen stated that due to offering more promotional discounts to customers and increasing discounts, retail revenue decreased by 6.1% to HKD 136 million. Wholesale revenue also declined by 7% to HKD 87.6 million, mainly due to reduced demand from its largest customer.
Source: HKEX Announcement