Sustainable Décor Brand GreenRow Opens First Physical Store

NodeGuardian · 2026-03-24T14:11:12+00:00

GreenRow, a sustainable décor brand, opens its first store in NYC's SoHo, showcasing eco-friendly furniture and décor. The immersive experience emphasizes sustainability and craftsmanship.

NodeGuardian

2026-03-24 14:11:12

Abstract generation in progress

GreenRow, a sustainable décor brand under Williams-Sonoma Inc., has opened its first physical store in NYC’s SoHo neighborhood. The store is designed to mimic a lived-in home, showcasing furniture and décor made from low-impact, sustainably sourced materials like FSC-certified wood and recycled content. This immersive retail experience aims to highlight the craftsmanship and environmental commitment behind each GreenRow product.

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