Floki 'marches' into the Premier League: Can the most marketing-savvy chain game being promoted go beyond the circle?

Author: Zen, PANews

Floki, who is enthusiastic about sponsoring various sports events, has set his sights on the most-watched sports league in the world, the English Premier League.

Yesterday (August 17th), in the first round of the English Premier League, Nottingham Forest hosted Bournemouth at home, and the opening match ended in a 1-1 draw. In order to support and welcome more fans in the new season, Nottingham Forest has spent millions of pounds over the past few months to renovate and refurbish the fan stands and reception facilities of their city stadium. In addition to the refreshed venue, this long-established club with nearly 160 years of history has also introduced Floki, a brand in the field of encryption, as its official partner for the new season.

Not only Nottingham Forest, Floki brand “marching” into the Premier League

Nottingham Forest and FLOKI announced a partnership on August 15th. In the new season, the FLOKI brand will receive a lot of exposure through Nottingham Forest, including: 3 minutes of camera-facing LED advertising display during all home games, brand display in score announcements and substitution announcements after the club’s matches, full-page advertisements in matchday programs with brand logos appearing on the cover. This partnership also includes providing unique experiences to fans and the FLOKI community, such as signed memorabilia and the opportunity to play at the club’s home ground at the end of the season.

And just two days before announcing its partnership with Nottingham Forest, Floki has announced that it will be the advertising sponsor for the 2024-2025 Premier League season. The Premier League will kick off on August 17th, during which time Floki and its MMORPG Valhalla will be showcased on LED pitchside advertising boards and through the full TV camera advertising system. Floki has stated that its ads are expected to receive 100 minutes of prime exposure throughout the season, with 40% of its ad inventory being shown during matches involving top-tier clubs in the league to ensure maximum exposure for Valhalla.

The Most Promotional Meme? Floki’s Marketing Road

In June 2021, the “Meme Godfather” Elon Musk wrote in a tweet: “My Shiba Inu will be named Floki”, and TokenFloki was born. Perhaps “inheriting” Musk’s marketing and merchandising genes, the original Meme’s Floki was naturally gifted in marketing. One of the most impressive sponsorships was the final of the World Table Tennis Championships, which appeared on CCTV-5, China’s CCTV sports channel, in May last year, and made another appearance at the ITTF World Table Tennis Team Championships earlier this year, reaching over 340 million viewers.

One of the most important factors in the consistent efforts of the Floki community in publicity and marketing to move from meme coin to an encryption brand targeting billions of viewers and exposures. For example, when the Floki token was just two months old, it announced its cooperation with Kimbal Musk’s charity for the Million Gardens Movement, donating $1.4 million to address food insecurity. Subsequently, Floki has been advertising frequently in New York Times Square, Dubai Airport, Istanbul Airport, as well as Barcelona and Madrid in Australia and Spain.

As the world’s largest sport, football has always been a key sport that Floki follows, and its brand sponsorship starts with this sport. In November 2021, Floki sponsored the Indian football clubs Goa and Kerala Blasters, La Liga’s Cadiz, Serie A’s Napoli, Bundesliga’s Bayer Leverkusen, Russia’s Moscow Spartak football club, Netherlands’ FC Twente, and Turkey’s Super Lig club Fenerbahce. Its logo also appears on the collars, sleeves, or home advertising boards of the aforementioned club jerseys. Last year, Floki also focused on the cricket league and partnered with Bilwara Kings and Mani Parel Tigers.

Who is behind and driving the development of Floki? According to its official website, the core team of the brand quickly left the community shortly after the release of Floki token. Currently led by Mr. Brown Whale, a senior Cryptocurrency expert, Non-fungible Token specialist, and member of the Ether Cards board, and Jackie Xu, a senior Block chain expert. The core advisors include @100bviking and @SabreEthereum, with the latter also serving as the director of marketing and creativity.

What is Valhalla, strongly promoted by Floki?

Valhalla is a web-based Non-fungible Token strategy game supported by Floki, adopting the P2E GameFi mechanism, presenting players with a vast and open world. In the game, players can choose from three abilities for combat and need to select a combat creature Vera, usually the initial Vera chosen in the tutorial. Amulet is the item used in the game to capture Vera, with a certain probability of successful capture. Currently, there are eight types of Vera, all of which have different appearances, attack methods, and abilities, but can be upgraded to enhance their abilities.

Combat in the game uses traditional turn-based gameplay, where players move around the arena and use skills that consume magic points. After a few turns, the arena gradually shrinks to limit movement, further enhancing the excitement and strategic nature of the game. In Valhalla’s PVP mode, players must use their wits to build and upgrade their Vera combinations, predict their opponent’s intentions, set traps, and employ different strategies. Valhalla’s open world mode allows players to explore Floki Island, collect resources, and interact with other players. In this mode, players can chase and capture Vera, attempting to catch it with a talisman when its health is low and it is weakened. If the capture fails, the battle must continue until the end. Compared to PVP battles, the open world mode provides a more relaxed and exploratory experience.

The main utility token for Valhalla is FLOKI, and the main vision of the game is to increase the adoption of this token, transferring a large amount of FLOKI tokens from circulation to the Valhalla ecosystem, becoming the main currency of the Valhalla world. To start the game, players need to deposit a certain amount of FLOKI in their wallet, which can be purchased from other players or markets.

As a Non-fungible Token Metaverse game, Valhalla’s PlayToEarn mechanism focuses on on-chain game interaction and upgradable Non-fungible Tokens. The Genesis Non-fungible Token in Valhalla is crucial for players to obtain exclusive benefits in the virtual world. It includes four types of Non-fungible Tokens: Rubies, BCD, Silver, and Bronze, corresponding to different levels of advantages, such as special discounts, early access, and other practical benefits. In addition to the Genesis Non-fungible Token, each Vera can be converted into Non-fungible Tokens that can be sold on the market after ownership.

Players can also mint items as their own Non-fungible Tokens in the game, from legendary weapons to rare consumables and other general decorations, all of which can be sold and bid on as Non-fungible Tokens in the market. These Non-fungible Tokens have potential value both inside and outside of the game, and if Valhalla can continue to attract players, they may become tangible assets that appreciate over time.