Selling puts is not complicated but most people do it completely wrong.

They sell cash secured puts...
Which means they are bullish on the stock but bearish on deploying capital.
They are sitting in a pile of cash collecting 5% while the stock they are supposedly bullish on runs 40%.
Stop doing this.
Sell portfolio secured puts.
Let your existing assets serve as the collateral.
Stay fully invested in the market.
Collect the premium.
Keep ratios in check.
That is how the math actually works in your favor.