If you put $100 into $AMZN in 2010, you would be "rich" today.

Well...Let’s play it out if you somehow did nothing & held until right now.
You would have $505 by the end of 2015
and did nothing
Then watched that $505 climb to about $1,500 by the 2018 peak
and still did nothing
Then watched $1,500 get cut to about $1,000 in the late 2018 crash
and still did nothing
Then watched it rip to around $2,800 at the November 2021 peak
and still did nothing
Then watched $2,800 collapse to about $1,500 at the October 2022 bottom
and still did nothing
Then watched $1,500 explode to a little over $3,500 by late 2025
and for some reason finally decided to do something...
Then yes, $100 in Amazon in 2010 would be worth a bit over $3,500 today.
The lesson is the same.
Everyone fantasizes about the final number.
Almost nobody has the stomach to sit through the volatility to create that...