Гаманець Місяця: мільйонер чи маркетинговий геній? Ось що насправді показують дані

Carl Runefelt—better known as “The Moon” on social media—has built an empire on one simple premise: “Bitcoin will make you rich.” With Lamborghinis in his stories, private jets in his feed, and a follower count that keeps climbing, it’s easy to assume the guy’s sitting on a crypto fortune.

But here’s the thing: Is his net worth as massive as the lifestyle suggests, or is it one of crypto’s best-engineered illusions?

How The Moon Actually Makes Money

Let’s break down his income streams:

YouTube & Social Media Revenue - His channels pull serious views. YouTube alone probably generates mid-to-high six figures annually from ad revenue and sponsorships.

Crypto Holdings - He’s been bullish on Bitcoin since 2017, back when most people thought crypto was a joke. If he actually loaded up during bear markets and held through bull runs, yeah, those positions could be worth serious money.

Brand Partnerships - Every major crypto exchange, trading bot, and “get rich quick” course wants his endorsement. These deals add up fast.

NFTs & Alt Projects - Like most influencers, he’s got fingers in various crypto ventures. Problem is, NFT valuations are… let’s just say “creative.”

The Red Flags Nobody Talks About

Here’s where it gets spicy:

That Lamborghini? Probably Rented. Hollywood has been doing this for decades—rent fancy cars for content, return them next week. Crypto influencers just perfected the playbook.

Wealth ≠ Influence Flex - Hanging out with A-listers doesn’t mean you’re loaded. It means you’re good at networking or you’re useful to them (spoiler: influencers are).

Crypto Volatility is Wild - If 80% of his net worth is in Bitcoin and alts, his “fortune” could swing by millions in a single week. Yesterday he’s a centimillionaire, today he’s barely a millionaire. You can’t really brag about that kind of number.

No Public Audits, No Proof - He’s never shown real bank statements, tax returns, or crypto wallet verification. This is the crypto equivalent of “trust me bro.”

What’s His Actual Net Worth?

Conservative estimates place him somewhere between $2-10 million USD, but here’s the honest part: nobody really knows.

The variables that could swing this number:

• Current BTC/crypto prices (obvious)
• How much he actually HODLed vs. sold at peaks
• Hidden liabilities (loans, business debts)
• How much of that “wealth” is tied up in illiquid alt tokens

The Real Play

The biggest wealth generator? Being an influencer in crypto. The sponsorships, the affiliate kickbacks, the course sales, the merchandise—that’s probably more reliable income than whatever crypto holdings he’s got.

Is Carl Runefelt rich? Probably, yeah. Is he a billionaire? Doubtful. Is his lifestyle partially theater? Almost certainly.

The lesson here: In crypto, flashy doesn’t always mean flush. Sometimes it just means good branding.