Les millions de la Lune : vraie richesse ou illusion Instagram ?

Carl Runefelt—better known as “The Moon”—has become crypto’s most recognizable hype man. Lamborghinis, penthouse parties, Bitcoin maximalist tweets that never stop. His following? Millions. His net worth? That’s where things get murky.

From Cashier to Crypto Celebrity

The Swedish influencer’s origin story is pure startup fairytale: worked a dead-end job, discovered Bitcoin in 2017 right before the explosion, turned posting into an empire. Timing + charisma + relentless content = a devoted fanbase that hangs on every word about the next bull run.

Where’s the Money Actually Coming From?

YouTube & Sponsorships: He’s not just posting for fun. Ad revenue, brand deals, affiliate links—standard influencer playbook. This alone probably generates solid mid-six figures annually.

Crypto Holdings: If Carl actually bought Bitcoin at $5K and held through the cycles, sure, there’s real money there. But how much he actually owns? Nobody knows.

NFTs & Token Projects: The speculative stuff. Trendy, volatile, impossible to value without actual blockchain receipts.

Partnerships: Collabs with exchanges and crypto brands add another revenue stream.

The Skeptic’s Angle

Here’s what doesn’t add up: luxury cars can be rented. Vacations filmed for content can be sponsored. Hanging with celebrities doesn’t mean you’re wealthy—it means you’re useful for their metrics.

Without public financial disclosures, his $2-10M net worth estimate is basically educated guessing. The crypto market’s 50% swings mean his “wealth” could swing wildly depending on Bitcoin’s price this week.

Influencer game 101: the appearance of wealth is the business. Rented Lambos photograph the same as owned ones. Followers don’t audit tax returns.

The Real Talk

Is Carl rich? Probably, yeah. Is he as rich as his Instagram suggests? Maybe not. Is he worth watching to learn about Bitcoin? Sure, but don’t mistake entertainment for financial advice.

The Moon shines brightest when you’re not looking too hard at where the light comes from.